Google just announced its second spam update of the year. Launched on 24 June, the update applies globally to all languages. The rollout will take a couple of days to complete and it may cause shifts in your rankings.
This update follows the March 2026 Spam Update and the recently completed May 2026 Core Update.
What to Expect
Spam updates target specific websites that violate Google’s spam policies. This is to prevent search results from being cluttered with spammy, low-quality content. As such, some websites may experience a shift in rankings.
Fluctuations are completely normal during these updates, and websites that have been following the right guidelines should see their rankings return to normal eventually.
On the other hand, websites that rely on spammy tactics may experience prolonged declines unless the issue is addressed.
What You Should Do
Do not change anything on your website, especially if the update is still rolling out. Everything will settle once the update is completed and most websites should return to their original rankings.
That said, websites that have not been following the right guidelines might need to reconsider their current strategy. For starters, improving content quality should get you back on track.
Highlights
- Following the March 2026 Spam Update, this is the second spam update of the year and the fourth update overall.
- The update began rolling out on 24 June 2026 and applies globally across all languages.
- Google expects the rollout to take several days to complete.
- Websites may experience temporary ranking fluctuations while the update is rolling out.
- Sites that comply with Google’s spam policies should see rankings stabilise once the rollout is finished.
- Websites using spammy or manipulative SEO tactics may experience longer-term ranking declines.
- Website owners are advised to monitor performance and avoid making major changes until the update has fully rolled out.
