When you’re on the internet browsing some websites, you probably noticed the links are sometimes http or https. What is the difference you may wonder.
The “s” on the https actually stands for “Secure Sockets Layer” that encrypts all the data between your web browser and website. This adds an extra layer of protection against hackers from stealing passwords, credit card information and personal data.
On July 24 2018, Google Chrome started marking websites without https as not secure.
How does this affect your website?
Having a secure website helps boost your Google rankings and SEO.
You may be doubtful how a little upgrade to your website security correlates to your website’s rankings and SEO. If you and your competitor’s website both are really similar; same loading speed, same tags, keywords, content, interesting graphics, and you both are really competing really close to be on the top of the search page. Once users see that your website does not have the “s” and the words “NOT SECURE” pops up on the side of the link, they will exit your website and move on to your competitor’s website. You wouldn’t want to lose potential customers because of this. So, it is important to switch your website from http to https.
Better ranking equals better traffic to your website, which then lead to conversions.
Needless to say, evidently, with your website ranking first on the search results, and with the word “Secure” stamped on the website link, customers are more likely to trust your website. This then leads to conversions.
Obtaining the confidence and trust of your customers.
When a customer goes to your website and is ready to make a purchase online, and they see that your website is not secure, they’ll probably change their minds. An online customer’s highest concern when making an online purchase is that their credit card information being stolen. With a secured website, your customers will have confidence in clicking the “Check out” button.
Convinced and ready to switch from http to https?
Now that you’re ready to have a secure website, how and where do you start? You don’t have to worry about a thing. Weave Asia can help you with the whole process so you don’t have to fret over the technical stuff. Contact us today to find out more!