Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase a website’s visibility on search engine result pages (SERPs). Initially incorporating the practices of SEO (Search Engine Optimisation), SEM had evolved to exclusively mean using paid ads to drive traffic on search engines. Hence, SEM is also known as paid search or pay-per-click (PPC).
SEM campaigns can be built to target specific audiences and keywords, resulting in the campaign's highest number of goals and conversions.
Unlike other traditional marketing methods, Google Ads offers effective and affordable paid advertisements with trackable and measurable results. For example, we know when a user clicks on an ad, fills out a form, or finishes a conversion.
With SEM platforms like Google Ads, you get immediate access to data such as top-performing keywords, impressions, and click-through rates. With these tools, you can evaluate the effectiveness of your ads and modify your approach to run more effective search engine ads.
The search advertising cost model, which is typically relevant for some ad types, simply costs for clicks. Therefore, companies are no longer required to pay upfront for complete ad slots. Instead, businesses only get paid when a user hits one of their ads.
Google Ads campaigns produce results instantly by focusing on people in the buying-consideration stage. In contrast, other traditional and digital marketing strategies often take time to realise the marketing and commercial returns.
Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase a website’s visibility on search engine result pages (SERPs). Initially incorporating the practices of SEO (Search Engine Optimisation), SEM had evolved to exclusively mean using paid ads to drive traffic on search engines. Hence, SEM is also known as paid search or pay-per-click (PPC).
SEM campaigns can be built to target specific audiences and keywords, resulting in the campaign's highest number of goals and conversions.
Unlike other traditional marketing methods, Google Ads offers effective and affordable paid advertisements with trackable and measurable results. For example, we know when a user clicks on an ad, fills out a form, or finishes a conversion.
With SEM platforms like Google Ads, you get immediate access to data such as top-performing keywords, impressions, and click-through rates. With these tools, you can evaluate the effectiveness of your ads and modify your approach to run more effective search engine ads.
The search advertising cost model, which is typically relevant for some ad types, simply costs for clicks. Therefore, companies are no longer required to pay upfront for complete ad slots. Instead, businesses only get paid when a user hits one of their ads.
Google Ads campaigns produce results instantly by focusing on people in the buying-consideration stage. In contrast, other traditional and digital marketing strategies often take time to realise the marketing and commercial returns.
At Weave Asia, our team will thoroughly examine your website’s internal architecture, indexation patterns, and link profile. After that, we do a thorough competitor study, looking at your rivals’ strengths, weaknesses, and most lucrative keywords.
We make pair search work harder for your company by reaching the appropriate audience at the right moment. Our pay-per-click ads are more relevant and practical, maximising the use of your investment.
We at Weave Asia treat your company as if it were our own. We don’t optimise your PPC ads solely for hits; instead, we care more about turning casual website visitors into devoted clients. As a result, we provide the most excellent value to your company.
From pull choices (Shopping, Search) like text or picture ads that appear on search engine result pages to push options (Display, Video, App) like banners or videos on YouTube, websites, and in-app, Google Marketing puts your ads in front of consumers who are primed and ready to make a purchase.
In digital marketing, finding suitable keywords, using various ad formats, and using remarketing in a cohesive plan that consistently enhances conversions based on campaign data is the trick.
At Weave Asia, this is our forte. We will build comprehensive PPC campaigns to assist you in making the most of Google Marketing capabilities and drive the traffic you require to accomplish your business objectives.
Google Search Ads
Google Video Ads
Google Shopping Ads
Google Display Ads
As an SEM agency, we have 8 years of experience running a pay-per-click campaign. We drive traffic and conversions on various search engine platforms in Asia like Google Search, Naver and Kakao. Our PPC methodology is tried & tested and uses data & analytics to increase conversions and decrease acquisition costs.
Weave Asia Pte Ltd 33 Ubi Avenue 3 Vertex, #05-08
Singapore 408868
wanting@weave.asia
+65 8341 3435
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