WHAT IS SEO, AND WHY IS IT IMPORTANT?
SEO is short for Search Engine Optimisation. Effective SEO improves your online presence in the most straightforward ways possible. This suggests that the more accessible your website is, the more visitors it gets, and the more likely it is that you may reach a wider audience with your goods or services.
WHAT DO SEO SERVICES INCLUDE?
For each digital agency, the SEO services provided may vary. For Weave Asia, we provide on-page optimisation as well as off-page optimisation.
For on-page optimisation, services include website SEO audit, website SEO technical improvements, website content recommendations and crafting of blog articles. Whereas for off-page optimisation, our services include backlinking, social sharing and article submissions.
WHAT IS ON-PAGE OPTIMISATION?
On-page SEO, sometimes referred to as on-site SEO, is the process of optimising web pages to raise a website’s position in search results and attract organic visitors.
On-page SEO includes optimising your headlines, HTML elements (title, meta, and header), images, and posting relevant high-quality content. It also entails ensuring that your website has a high degree of knowledge, authority, and credibility. It considers several web page elements that, when combined, will increase the visibility of your website in search results.
WHY IS ON-PAGE SEO IMPORTANT?
On-page SEO is crucial because many of the signals Google uses to rank web pages come from on-page components. The most important thing is the page’s actual content. Given that on-page elements are what your users interact with most, it is worthwhile to put a lot of effort into ensuring that your on-page SEO is effective.
As search engines get more complicated, relevance and semantics are given increasing weight in search engine results pages (SERPs).
With its abundance of sophisticated algorithms, Google is now considerably more effective at:
- Understanding the actual search terms entered by users
- Delivering search results that satisfy user intent (informational, shopping, navigational)
Therefore, it’s crucial to adjust to this development, and you can do it by ensuring your website and its content are well-optimized in accordance with the most recent best practices. This applies to the elements visible to users on your web pages (such as text, images, video, or audio) and those only visible to search engines (such as HTML tags and structured data).
WHAT IS OFF-PAGE SEO?
Off-page SEO refers to all the actions you and others take away from your website to improve a page’s ranking with search engines. Contrary to popular perceptions, Off-page SEO extends beyond link building. Several activities that don’t lead to a typical link on other websites are also crucial for off-page optimisation.
Simply put, on-page SEO takes place on the website itself, whereas off-page SEO takes place elsewhere. Off-page site promotion can also occur when you create a guest post for another blog or leave a comment.
HOW TO RANK HIGHER FOR LOCAL SEO IN SINGAPORE WITH GOOGLE MY BUSINESS?
Every business owner who has a website searches for strategies to stand out in the search results. There are several tactics that can be used to boost a local business’ ranking, but there is no quick fix. Offering clients current information, such as operating hours and contact details, is one approach to stand out. Google Business Profile, formerly Google My Business, can be used for this. But what precisely is it, and why is it crucial for local SEO?
WHAT IS GOOGLE MY BUSINESS?
You get more than just a business listing with a Google My Business Account. Thanks to your free Business Profile, you can connect with clients on Google Search and Maps.
Google My Business is your one-stop shop for controlling your business’s information and how it appears in search results. It is a crucial tool for modifying how Google Maps, the Knowledge Graph, and organic search results display information about your company. The most recent results of Whitespark’s Local Search Ranking Factors Survey show that Google My Business continues to be the most important factor in local SEO performance, followed by reviews.
Your business listing can be managed by adding NAP information, opening times, photographs, etc. There are even unique options that demonstrate various ways your clients can shop (delivery or curbside pickup). You also have access to a wide range of other choices, such as controlling the reviews your clients leave.
WHAT IS LOCAL SEO?
Local SEO aims to make local businesses that provide in-person services to their communities more visible in search results. These can be physical establishments, like a grocery store or dentist’s office, or they can be service-area businesses that operate in a certain region, like an electrician or house cleaning service.
Local SEO covers everything, from claiming a business listing to making sure a franchise location shows up in a Google local search (a process known as location data or citation management). In addition, it also includes handling online testimonials and reviews and social media involvement with a local focus.
NEED HELP RANKING HIGHER ON LOCAL SEO?
Your local SEO ranking may be influenced by three factors: relevance, distance and prominence. The easiest way to improve your ranking as a business owner is by optimising your Google My Business profile with correct and thorough information. However, Google’s algorithm is constantly evolving, and you may need our expert SEO help after all.