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There are two helpful tools in SEO, FAQ Schema Markup and Rich Snippets. Both tools help create better web content in search results, but they work differently. FAQ Schema Markup sorts content like questions and answers while Rich Snippets make search results provide extra info like ratings and prices.
Let’s delve into FAQ Schema Markup and Rich Snippets to see which one is best for SEO, so you can make your website better in search engines.
Definition of FAQ Schema Markup and Rich Snippets
Search engines, like Google, are continuously improving their search engine results page (SERP) to provide quick, relevant and reliable information while refining users’ overall search experience.
By doing so, various methods are adopted such as enhancing the user interface design and improving the efficiency of search engines. Two of the methods include FAQ Schema Markup and Rich Snippets.
FAQ Markup Schema from wpschema.com
FAQ Schema Markup is basically a structured data code that you input into your website’s HTML (Hypertext Markup Language) to help search engines understand your web content better.
Your content is specifically arranged to look like a question-and-answer format and may appear as a featured snippet on the search engine results page.
Aside from improving visibility and impressions on the SERP, a featured snippet also increases the click-through rates (CTR) as users are more likely to click on the noticeable answer that directly relates to their query.
Rich Snippets from google.com
Rich Snippets, also known as Rich Results, usually show up on SERP with extra information like ratings, pricing information, images, and other interactive elements that may appeal better to users.
By implementing this method, your landing page will attain better user engagement as well as CTR. Additionally, a rich snippet improves the user experience by helping them make informed decisions before clicking on the website.
Normal Snippet from google.com
Unlike a rich snippet, a normal snippet usually only provides a title, URL, and a meta description. Any other information is not provided on the SERP which may affect visibility and impressions.
Which One is Better for SEO?
FAQ Schema Markup and Rich Snippets technically work differently, hence it comes down to the type of content that you produce, your target audience, and your specific SEO goals.
If the content that you produce are FAQs, troubleshooting guides, how-to articles, or any content that involves the question-and-answer format, you should use the FAQ Schema Markup as it appeals to users who are looking for relevant information for their query.
On the other hand, contents such as local businesses, recipes, product pages, reviews, or any content that entails visuals and extra information will benefit more when it displays as a rich snippet on the SERP.
Both tools are good to optimise your website’s presence as it helps increase visibility, click-through rates, and user experience.
Conclusion
Ultimately, whether you choose FAQ Schema Markup or Rich Snippets depends on your content strategy, what users are looking for, and what you want to achieve. Hope this article helps you to understand more about SEO tools!
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