Last week we discussed driving traffic to your online store and the steps you can take to measure some noticeable results. Sure enough, it’s the first step of success if you drive tons of traffic to your online store, but what about having actual sales? We are all guilty as “window shoppers” for just browsing the internet and just looking at things, adding them to our cart but just never got to the checkout page. Even if you did get to that page, somehow, some part of you just decided to close the browser and at the back of your mind, you’re thinking “Maybe I’ll check out later. I don’t need it yet.” So, how do we turn this mindset around and actually raking in sales to your new online store?
Free Traffic Source
This is one of the easiest and the first thing you should explore into as it is free as well. Basically, this method is just sharing your online store with your network and any social communities. Remember last week’s article, we mentioned that you can start driving traffic to your new online store by introducing them to your friends and family? Do the same for this too. This time, offer them a discount code or a gift card to get them started. Who doesn’t like a free voucher, right?
Just take me for an example, literally just hours ago I was convincing a friend to buy a manicure package on the Fave app with me. I have a referral code which will give my friend a discount, and at the same time, giving me a cash credit for referring a new user to the app. With this method, it gets people to want to help promote your online store and convincing their friends and family to purchase something, because it’s a win-win situation for both parties. So think about how your friends and family would convince their friends and family to purchase something from your online store, it is a good start!
You can spread the word of mouth of your new online store by simply joining online communities or online groups. Conduct a research on what groups match your business interest and start joining and be an active member of the community.
Facebook Groups, LinkedIn and Reddit are amongst the most popular online community with an immense amount of active members with a niche and specific interest. Once you’ve become an engaged and productive member, you can start sharing your online store to the group. But don’t just share it indifferently, throw in a discount code or a gift voucher to the group. This will get them to kickstart and visit your online store to look for something to buy.
Don’t forget to interject the referral rewards program to get them excited to refer to their friends as well. Not only by joining these groups you’d be able to make new connections and expand your networks, but you can also share and gain knowledge from the other members of the group as well. Share experiences and build a reputation with other entrepreneurs while supporting each other.
We cannot emphasize any further how social media is the new marketing strategy for this era. Honestly speaking, digital advertising is a lot cheaper than any traditional advertising. And what better platform to advertise than the ever so popular Facebook itself?
Facebook has the most diverse user on their platform, with from age, gender, location, and even interest. The latter comes in handy and the most useful to your business when it comes to advertising.
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart
If you have a clear view of who your customers are and what they like, Facebook is the platform for you to invest in your advertising. You can easily target the demographics that suits your business and those who will most likely buy your products. For example- Your business is mainly selling pet food and supplies, you can easily set your target audience to animal lovers or pet owners.
Another one of the most popular social media platform to exist, Instagram is a great platform to advertise your new business. More and more people are using Instagram more than Facebook because it is more personal and easier to scroll and browse.
Instagram users are more engaged and if you are looking to target the millennial audience, this is it. You don’t necessarily have to pay for advertising as you can start by using relevant and popular hashtags. Instagram is all about the hashtags, which kind of represent the community. If you search for the hashtag #animals there are 48.2million posts with that hashtag. If you add that hashtag to your post, it will appear on that pool of pictures with the same hashtag as well.
If you are willing to spend a little money on advertising on Instagram, you will definitely get a better outcome and result. If you have great visuals to post, it’s even better! Instagram is all about attractive visuals and interesting content. Audience scroll and scroll and if something interesting pops up, then pause to check it out. This is when your paid ad makes its impression.
On the bottom of your visual, there’s a bar where you can direct the audience to your page or online store simply by just clicking on it. This is when you get traffic and potential sales from these audiences.
We have reiterated this so much that Google Ads is a no longer a stranger to us when it comes to building a reputation and raking in sales to your online business. What do you do when you want to buy something online without knowing certainly which website can offer that? You open up your browser and you Google it, right?
With Google Ads in action, it enables your online store to be shown at the top of the page when someone Googles for something related to your business, with, of course, relevant keyword or terms.
Google Ads gives you faster results and it is recommended if your business is catered to the local demographic and if your products are trending with high search volume. Shopping Ads can also show photos of your product and displaying the prices as well. Also, you only pay for when people click into your ads and visit your website.
If you find Google Ads a little complicated and don’t know how to start, don’t worry! Leave it to us, the experts and watch your online store gain its first sales in no time.
It is a challenge to get the first sale profit to rake in, however, with these methods shared to advertise your online store, you will be seeing results in no time. If you are not sure on how to start, reach out to us and we’ll gladly help!
Visit our website at www.weave.asia and call us at 0169555200.