A Google Analytics heat map shows you how visitors interact with your website, making it easier to identify what works and what doesn’t. It helps you optimise your site by highlighting where users click, scroll, or hover. In this guide, we’ll show you how to set up a Google Analytics heat map step by step.… Continue reading Step-by-Step Guide to Setting Up a Google Analytics Heat Map
TikTok has taken the world by storm. The social media app has over 1.5 billion monthly users and those numbers are expected to rise. Due to its large audience, the platform has turned into a valuable marketing tool for businesses. With TikTok marketing, businesses can advertise their products and services in ways that were not… Continue reading Top 5 TikTok Strategies Every Singaporean Business Should Know
Why Every Brand Needs a Tiktok Agency in 2025 TikTok has over a billion users, offering brands a chance to connect with a large, engaged audience. To succeed, businesses need more than just content—they need strategy, creativity, and expertise to navigate the platform. This is where a TikTok agency comes in. They help create the… Continue reading Why Every Brand Needs a TikTok Agency in 2025
Every expense matters when you’re a business owner. The world of web design can feel overwhelming – costs, technical jargon, endless choices, and the pressure of making a lasting first impression. But here’s the truth: a good website isn’t just a ‘nice-to-have.’ It’s a lifeline, your digital storefront, and often the first touchpoint with your… Continue reading Essential Guide to Web Design for Small Businesses
Instagram, you’re either on it or you’re not. What may seem like another app to some is actually a business opportunity for others. With over 2 billion monthly active users, Instagram marketing is a lucrative business for both individuals and businesses. And that’s where Instagram advertising comes in. Here’s a closer look at the… Continue reading How Much Does It (Really) Cost to Advertise on Instagram
In the saturated digital world, the competition to rank higher on search engines results pages (SERPs) has become increasingly challenging. Everybody wants their website to rank higher. But what differentiates the best from the rest is how well they utilise and apply the secrets of advanced SEO techniques. Over the years, Google’s search engine has… Continue reading The Importance of User Experience in Advanced SEO Techniques
Humans are visually driven and search engines know this. Nonetheless, in a world where SEO strategies revolve around keywords, backlinks and content, visuals is an aspect that often gets overlooked. Image and visual content are becoming increasingly important considering the ever changing landscape of SEO. They make content much more engaging and interactive while also… Continue reading The Importance of Visual Diversity in SEO Strategy
Your website is up and running but it’s not getting much traffic? You’ve ticked all the boxes. Your contents and webpages are already optimised. So, what are you doing wrong? The answer to that might be how your website looks on a mobile phone. Yes! That’s important too. Statistics show that almost 60% of searches… Continue reading 10 Tips for Creating a Mobile-Friendly Design that Boosts Your SEO
In this great age where technology helps pose great competition amongst brands, it seems as though you can’t place your brand up on that fierce pedestal. You’re looking far and wide for other ways to get your brand up on the search engine results page (SERP). Of course, by needing to spend as little as… Continue reading 5 Ways FAQ Schema Markup Can Help Your SEO
Now that Google has finished rolling out its massive November 2023 Core Update, everyone should be prepared because there will be a new wave of turbulence in the search results. It’s super important to keep up with the latest Google Core Update to stay ahead in the online game and ensure your website shows up… Continue reading What Happened After Google Core Update November 2023? Results & Solutions
The Google September 2023 algorithm update, which was rolled out on September 14, has finally finished rolling out! This algorithm update was a helpful content system update that took about two weeks to complete. The update was designed to identify and reward content that is written for people first rather than for search engines. Google… Continue reading Google September 2023 algorithm update – Helpful Content Update
In this second part of our Beginner’s Guide to SEO blog series, we will take you through how to start with SEO in five steps and how to get your website listed on Google. Let’s get started! How to get started with SEO? SEO incorporates five (5) main steps: Keyword research – Finding out what… Continue reading Beginner’s Guide to Search Engine Optimisation (SEO) (Part 2)
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