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Drive Traffic and Conversions With Meta Description

Drive Traffic and Conversions With Meta Description

What is a meta description?


A meta description is a short summary made up of 160 characters that describe the content of a website. When you search for something on the search engine, the search results will show the list of websites that contain relevant searches to what you have typed on the search bar. A meta description includes the keywords you have typed into your search. It also functions to entice users to click on the website page and is effective as SEO.

A meta description is placed below the title tag and a title tag is the title of the website. The description that’s under 160 characters, usually made up of 155 characters, is the meta title.


Why is a meta title important?

With a 160-character limit, it is the same as writing a tweet on your Twitter. You have to utilize the characters to its fullest to give maximum ability to drive traffic to your website. 

When you go for a job interview or meeting a person for the first time, you want to leave a lasting impression and make yourself stand out from the rest. And what do you do to achieve that? You introduce yourself and tell a bit about yourself. A meta title is what that is to your website. It gives users a brief introduction to what your website and company have to offer.

A good description will give users a brief overview and most importantly, coerce them to click on the tag. It wouldn’t take more than a few seconds for users or searchers to click and they wouldn’t even notice because it’s so natural.


How do you write a meta description?

It may seem like it’s an easy thing to do, just whip out a couple of sentences to describe what your website can offer. Keep in mind, it is 160 characters, not 160 words. It makes a huge difference! It is important to be able to fit everything you want to showcase to searchers with those limited characters. 

So, what are the best methods to write a meta description for your business?

First, think of what would compel a user or searcher to click on your title tag. You need to include answers to these two questions:

  1. What are you selling?
  2. Why should I buy from you?




These are the first two questions that pop in the head of a potential customer and you need to convince them why your business can offer better than the rest.

You can write meta descriptions for both your home page and your product pages. They serve the same purpose, only slightly different.

For product pages, the first query has a simple response: you’re offering your product. The second question will be resolved by the simple fact that you’re the one selling the product. As for the home page, meta descriptions are a little difficult, the trick is to repeat the one thing your business offers and show that it’s the best. 

You need to put in effort when it comes to compelling customers with your meta descriptions and it’s normal to struggle with it for a while. Be patient, sit back and think hard and long about your brand and what is the focus you want to display to searchers.

You can ask around returning customers or customers who have been loyal to your brand for a long time, or even friends and family. Ask them what makes them come back to support your business. If you are relatively new and have just started this business for a bit, 

Remember, meta descriptions are equivalent to an elevator pitch. It takes a few seconds for users to decide if they are going on board with you or not. It is fine to go through a couple of drafts to get things right. What’s important is the exposure of your brand to your customers.


Remember these three key points when writing your meta descriptions:

1. Your meta description should not be longer than 160 characters

Sometimes you just have so much to say or to pitch to potential customers that 155 to 160 characters. It is advisable to have your full sentence in the meta description. If you must exceed 160 characters and get your sentences cut off, just make sure you know what you’re doing.


2. Be the customer

Put yourself in your potential customer’s shoes for a minute and think of what you’d like to see when you come across the search results. Focus on how your product can make your customer’s life better and why it is an item they’d want to get their hands on.


3. Let me repeat that

Remember, you don’t have much time before your potential customers make a decision. It only takes a few seconds for them to hover their mouse to a title tag and click it. Once you’ve found your focus to emphasize on your product or services, make sure you insert that in every phrase possible. Word choice is VERY important. Pick one that you think will really convey the message to your customers.



It’s never easy to find the right words or phrases to entice and attract attention. The key is to keep trying and get ideas from people around you. Once you have that perfect catchphrase for your meta title, everything will be running on its own and you’ll see the traffic of your website growing and eventually turning into conversions.

Your Digital Marketing Guideline for the F&B Industry (Part 2)

Your Digital Marketing Guideline for the F&B Industry (Part 2)

Now that you already know the elementaries on how to get your start marketing your F&B business digitally, let’s take a look at the nitty gritty part of digital marketing, namely strategic advertising. After boosting and promoting your Facebook and blog posts, here are some of the other aspects you should also look into:

6. Run Facebook ads for distributorship

If you want to provide franchise options after you’ve been in the company for a while, advertising Facebook advertisements for distributorship could be a terrific method to market your items. You will not only increase awareness of your brand and products, but you will also receive numerous offers from potential partners who want to distribute your items or perhaps start a new restaurant under your franchise.

7. Create visual stories on social media and promote them

When it comes to digital marketing methods for the food sector, nothing is as successful and eye-catching as a visual tale on Instagram and Facebook. You may stress the value of your services by employing a strategic headline in your storey. Although the stories’ text portions are brief, they are simple to read and comprehend.

Because Instagram doesn’t accept GIFs, Boomerang might be your best bet, especially if you’re trying to reach out to millennials and younger generations. If you want to upload instructions or a lengthier video that has to be time-lapsed, you can do so with the Hyperlapse app. Similarly, because you can link your Instagram and Facebook accounts, you may plan your posts to appear at the same time on both platforms.

If you want to advertise your Instagram visual tales with an ad, follow these steps:

  • Connect your Instagram account to your Facebook account (if you haven’t already done so).
  • Open up the Facebook Ads Manager and click ‘Create an Ad’ under a new campaign.
  • Now select your objective and set your parameters.
  • Give your campaign a name.
  • Define your audience.
  • Now go to ‘Edit Placements’ and select Instagram Stories. Here you have the option to upload a single image or a single video.
  • Once you upload your image or video file, you can click on preview to see if the specs are okay.
  • Select a CTA based on your goal and click on ‘Publish’.

8. Use influencer marketing on social media

Working with food influencers is one of the most effective digital marketing techniques for a food company. Instagram users enjoy documenting and sharing their daily lives through images. They are more likely to want to follow a culinary influencer who is doing the same thing.

For example, if you get a food influencer to take a photo of himself sipping coffee or trying a dish at your restaurant and post it to his Instagram account, you’ll soon have a crowd of people wanting to take a photo at the exact same location, with the exact same food item — or at the very least, eager to check out the place for themselves.

There are a variety of different ways to use Instagram and/or Facebook influencer marketing:

  • You can form an ambassadorial relationship with a number of food influencers. Food influencers can be chosen based on your desired demographic and viewership.
  • Request reviews of your product or service from food influencers.
  • Recruit food influencers to do interviews with your founders and post the results on social media.
  • Organize a gathering with food influencers.
  • Make a video with the food influencer using your product and share it on social media.
  • Sponsor a cookbook written by a food influencer and include your product as an ingredient.
  • You could even co-create a product or a line of items with the culinary influencer, similar to how makeup firms do it.

To emphasise your influencer partnership on Instagram and/or Facebook, you can combine any of the aforementioned tactics or come up with something completely new. Measure your outcomes to see what works best.

9. Promote festive/seasonal offers via Facebook ads

To market their products, several food companies offer special festival offers and seasonal deals. One of the most effective strategies to promote your products to your target audience is to provide discounts through Facebook offer claim advertisements.

During the holiday season, discounts and coupons aren’t the only approach to entice your audience to buy your stuff. You may also give them valuable holiday advice through special blog posts and social media postings connected to the holidays, which will assist many individuals personalise their holidays.

10. Promote product & customer review videos via Facebook and Google Ads

Everyone appreciates a good (unpaid) review. You may make things really exciting and engaging for your target audience by producing material in the form of product videos and customer review films. Consider the following facts:

  • Video marketing, according to 83 percent of organisations, increases their return on investment.
  • By including a product video or a customer review video on your landing page, you may increase conversions by 80%.
  • When it comes to making online purchases, 57 percent of consumers believe that video boosts their confidence.
  • If you have a video on your website, you’re 53 times more likely to be found on Google.

Furthermore, you can use Google Adverts to advertise your video ads. To begin, you must first create a Google Ads account and then link it to your YouTube channel. After that, you can build an ad by following these steps:

  • Select Campaigns from the left-hand column in the Ads Account Manager.
  • By clicking on the ‘+’ sign icon inside the blue circle, select ‘New Campaign.’
  • In the campaign type screen, choose Video.
  • Optionally, you can set a target for your campaign.
  • Set a budget and give your campaign a name.
  • On the Display Network, uncheck the box next to Video Partners. This ensures that your adverts do not appear on websites that appear to be irrelevant.
  • Change the language, location, and device parameters to target a specific audience.
  • You may also use frequency capping to limit the number of times a person sees your ad.

You should also consider creating a Facebook video ad if you want to give your video an extra boost. Videos that provide value receive a lot of organic Facebook shares. Here’s how to use a Facebook ad to promote your video:

  • Set your marketing aim to “Video Views” in Facebook Ads Manager.
  • Choose your audience, budget, and ad placement preferences.
  • Select or upload your video.
  • Make the copy for the ad.
  • Include a call to action.

If you want to boost an existing video, all you have to do is click the “Boost Post” button that appears on your video post.

11. Create an infographic for your food product/services

According to research, you just have 8 seconds to make a lasting impression on today’s impatient audience. Within that time, you must attract their attention, convey your message, and persuade them to perform the appropriate action. An infographic, which combines text, data, and graphic design, is a terrific method to do this.

Infographics have the ability to turn even the most boring data into a visually appealing presentation. It simplifies information and allows you to communicate your point in a concise yet clear manner. Furthermore, infographics are extremely easy to share on social media.

12. Create a press release of your new product launch

Despite the fact that information is becoming more digital and informal, a press release is still one of the greatest ways to encourage others to talk about your new product launch, newest successes, or any other new developments in your company in a knowledgeable manner. They can assist you in obtaining premium distribution through reputable websites and media outlets. This is a low-cost method of raising true awareness about your company.

A press release can help you generate a good influence not just on your target audience but also on the food sector in general, in addition to establishing credibility for your food business. By putting keywords in your press release, you can improve its effectiveness. Press releases are a natural technique to get backlinks from high-authority sites from external sources.

By growing your referral traffic, you can ensure that your website is seen by real people.

New Update on Instagram: Reels, Shop and Guide Features

New Update on Instagram: Reels, Shop and Guide Features

Instagram is constantly reinventing itself over the past few years. If you haven’t yet noticed, the app has added a few more features this November, with more probably rolling in towards the beginning of next year.

New Reels and Shop tabs replacing camera and activity on home screen.


A redesign of Instagram’s homescreen now adds a Reels and Shop tab to the bottom menu, replacing the camera and activity shortcuts for all users. Access to these options has moved to the top of the homescreen, beside the Instagram Direct icon. The overhaul comes after Instagram tested various redesigns with select users.

The Reels tab replicates a TikTok-like experience, automatically opening on a video posted by any public account. The update reflects Instagram’s bid to offer creators more exposure and push the short-form video format.

According to Instagram head, Adam Mosseri, “this year we’ve seen an explosion in short, entertaining videos. We’ve also seen more people buying online and looking to creators for shopping recommendations.⁣”

New ‘Guides’ Features


Earlier this year, Instagram launched a new feature called ‘Guides’, which allowed creators to share tips, resources and other longer-form content in a dedicated tab on their user profiles. Initially, Instagram limited Guides to a select group of creators who were publishing content focused on mental health and well-being. Today, the company says it’s making the format available to all users, and expanding Guides to include other types of content, as well — including Products, Places and Posts.

This ‘Guides’ format was designed to give Instagram creators and marketers a way to share long-form content on a social network that had been, until now, focused more on media — like photos and videos. By comparison, an Instagram Guide could look more like a blog post, as it could include text accompanied by photos, galleries and videos to illustrate the subject matter being discussed.
The feature could help increase users’ time in the app, since users wouldn’t have to click through to external websites and blogs to access these posts, for instance, through a link in the creator’s bio or through a link added to one of the creator’s Stories.

With the expansion to Products, Places and Posts, Instagram’s Guides can now cover more areas. Instagram says it made the feature easier to use, too. It may also feature Product Guides inside its new shopping destination on the platform, Instagram Shop, the company noted.

Visitors to Guides can share the Guides across their own Stories and in Direct Messages, expanding their reach even further.

Your Digital Marketing Guideline for the F&B Industry (Part 1)

Your Digital Marketing Guideline for the F&B Industry (Part 1)

When it comes to digital marketing, the food and beverage (F&B) industry is one of the best industries to be marketed digitally — thanks to its nature of having to be visually appealing in order to attract customers. All you need are beautiful photos with great lighting, posted at key times (breakfast, lunch and dinner) with descriptive accompanying text and you’re good to go!

If you’re not quite sure how to utilize digital marketing effectively to promote your F&B business, here are some steps for you to begin (this post will be broken into two parts as it’s quite a lengthy topic to cover):

Create a blog for your business

Blogging is an excellent strategy to increase your company’s internet visibility. Adding a blog page to your website and blogging regularly is the greatest approach to ensure that your company appears in search engine results pages (SERPs) and, as a result, attracts visitors to your site.

A blog is also an excellent approach to introduce your company to potential new customers. A blog will also assist you in gaining a following of strangers and converting them into consumers. As a result, you should concentrate on developing top-of-funnel (ToFu) content as a business owner.

For example, if you’re selling a soy-based flour for baking cookies, instead of detailing all of the flour’s nutritional benefits, you could develop an entertaining content (a short time-lapse video, for example) showing how to make wonderful brownies using the flour. You’ll draw attention to your goods without appearing to be trying to sell it if you do it this way.

Share your post on Facebook and drive paid traffic to your blog

You’ve probably already learned how to boost your posts on Facebook. But did you know that you can also run ads to promote your blog posts?

You may have to pay for advertising, just like when you boost your Facebook posts, but it’s well worth it when you consider the type of audience you’ll be able to reach, the amount of buzz you’ll be able to generate for your next product launch, the leads you’ll be able to generate, and the number of people you’ll be able to move through your sales funnel.

To promote your blog post, here’s how to make a Facebook ad:

  • Log on to your Facebook Page and open up the Facebook Ad Manager.
  • Now click on “Create Ad”.
  • Different ad campaign objectives should be visible. Although you may eventually want to convert your visitors into clients, your primary goal here should be to increase website traffic. As a result, select “Traffic.”
  • Give your campaign a name and then determine your budget and targeting settings.
  • Set a tiny daily budget (you can increase the budget later on depending upon the performance of your ad)
  • Determine your targeting options based on who you want to sell your food to.
  • When writing your ad content, keep in mind that you want to provide prospects a reason to read your blog article.
  • Choose a featured image that is relevant to your blog content and immediately grabs the attention of your readers.
  • Make a headline that will attract people’s attention.
  • To ensure that your target readers click to read your blog post, include a Call-To-Action (CTA).

Work with food KOLs to promote your products

F&B business owners should contact food bloggers/influencers, also known as Key Opinion Leaders, or KOLs, and ask them to promote their company and products as one of the most effective digital marketing tactics.

There are a lot of food KOLs who have already created a solid following of the demographics that you wish to target, depending on your target audience. These KOLs also understand what it takes to rank at the top of the search engine results pages (SERPs). A few positive posts about your goods on the correct blog from them might work wonders for your company.

Here are some pointers to help you get started dealing with influencers:

  • Examine a number of food KOLs’ social media channels and blogs, and pick a couple that seem to be related to your product. Make sure the people who read those blogs are the people you’re seeking to reach. Choose the bloggers and influencers who will write reviews.
  • Begin by sending the KOL a personalised email. Take the opportunity to introduce yourself to the group.
  • Offer some publicity and be helpful and courteous to the KOL.
  • Make an effort to stand out in your approach and see what you can do to pique the KOL’s interest.
  • Before hiring a KOL to market your goods, make sure to receive a quote for their promotional services.

Host an event and promote it on Facebook

Hosting an event and marketing it on Facebook is the ideal method to grow your social presence, increase traffic, and generate high-quality leads for your food business. This is especially true for new enterprises, but it also applies to established F&B establishments wishing to rebrand or ‘refresh’ their public awareness.

Make your Facebook ad as eye-catching as possible by doing the following:

  • Ascertaining that the content of your ad corresponds to the expectations of those who click on it.
  • Include a discount, promotion, or other compelling value proposition to entice consumers to click on the ad.
  • Using a strong and memorable Call-To-Action.

Organize a Facebook or Instagram contest

Running a contest is one of the most popular strategies to improve your Facebook or Instagram likes, shares, interest, and general engagement. This is a fantastic food-related digital marketing plan.

One idea for a fun Facebook/Instagram contest that will keep your consumers engaged is to invite them to snap photos of themselves when they visit one of your locations or buy one of your items, and then post them on their Facebook sites with a specific hashtag that you provide. This not only creates a personal testimony for your company, but it also increases sales.

Here is a better contest concept for you to use if you don’t have many followers on your Facebook/Instagram profile. You can share a high-resolution photo of one of your most popular food items and ask your followers to tell you why they like it. Offer the merchandise to the person who provides you with the best response. Don’t forget to encourage your followers to help spread the word by sharing your post on their timeline and tagging their friends.



Marketing Tips for F&B Businesses

Marketing Tips for F&B Businesses

The world of marketing has grown leaps and bounds today from where it was just a decade ago. Thanks to the birth of social media, marketing has become easier than ever — and with the existence of digital marketing as the great equalizer, every business now has a level playing field and equal opportunity to be discovered. All they need to do is be smart about how and where to market their products.

Among the businesses that thrive from digital marketing, the food and beverage (F&B) business is one of which that benefits the most. Since F&B is a visual business online, a big chunk of a successful F&B marketing plan relies on content and design. Let’s take a look at how you can make your marketing plan an effective one for your business:

1. Take great photos!

If you haven’t noticed, a food product’s engaging, drool-worthy visuals do half of the marketing job for it. If the photographs utilised aren’t eye-catching, almost no one will want to read on for additional information. Warmer, orange-toned lighting makes food photos more appetising (studies show that orange-colored things make you hungry!) It also aids in the capture of high-resolution, sharp images.

Having said that, it pays off in the long term to invest in a high-quality camera and possibly even take a food photography school to hone your skills.

2. Post regular updates

If you have a company website, providing regular updates on your blog is a certain method to improve your search engine rankings and gain more followers. Your postings don’t have to be obvious sales pitches, but you can always create relevant material that is currently trending and (subtly) include your product into it. If you sell poke bowls, for example, and it’s beach vacation season, you might write a blog post about keeping to a bikini body food plan using your own poke bowl menu!

Always stay informed on what’s going on in the world. You can also make amusing posts that are inspired by popular memes or current events.

3. Deliver far and wide

That is, in terms of distribution. Rather than serving consumers at your own location, which may have limited dine-in capacity, you should use meal delivery services such as Food Panda and Grab Food. Because clients increasingly value convenience above all else, jumping on the meal delivery bandwagon is more likely to help you spread the word about your business.

It’s not always because of the quality of your cuisine that it goes unnoticed, but rather because of its placement. Offering meal delivery services allows you to reach out to clients who live outside of your immediate area, some of whom may never have the opportunity to visit your establishment.

4. Promote reviews and user-generated content

Reviews are an important component of marketing for any product, but they are especially vital for new products that have yet to acquire public confidence and reputation. You can offer a special offer such as a discount on their next purchase or even a simple freebie (bookmark, pen, recyclable bag, etc.) with your logo printed on it to encourage your customers to write reviews on TripAdvisor, Google My Business, and your Facebook page, which also serves as a mini ambassador for your business.

You might also approach social media personalities and ask for a review of your company. Recruit a mix of macro and micro-influencers who will reach your target audience more equally.

5. Print eye-catching X-banners and roll-ups

Just because digital marketing is hot right now doesn’t mean you should abandon traditional marketing altogether. In truth, successful marketing still necessitates a mix of digital and old methods. You may not need to print hundreds of fliers to distribute (e-fliers are an option! ), but you still need an eye-catching and easily visible banner in front of your property to bring attention to its location.

Invest in high-quality banners that will last a year or more and will not need to be updated. A banner’s sole purpose is to bring attention to your company and to function as a calling card for potential customers. Other seasonal or infrequently-occurring information such as menu changes and offers can be updated on your website or your social media accounts.


Get Your First Sale of Your Online Store

Get Your First Sale of Your Online Store

Last week we discussed driving traffic to your online store and the steps you can take to measure some noticeable results. Sure enough, it’s the first step of success if you drive tons of traffic to your online store, but what about having actual sales? We are all guilty as “window shoppers” for just browsing the internet and just looking at things, adding them to our cart but just never got to the checkout page. Even if you did get to that page, somehow, some part of you just decided to close the browser and at the back of your mind, you’re thinking “Maybe I’ll check out later. I don’t need it yet.” So, how do we turn this mindset around and actually raking in sales to your new online store?


Free Traffic Source

Personal network

This is one of the easiest and the first thing you should explore into as it is free as well. Basically, this method is just sharing your online store with your network and any social communities. Remember last week’s article, we mentioned that you can start driving traffic to your new online store by introducing them to your friends and family? Do the same for this too. This time, offer them a discount code or a gift card to get them started. Who doesn’t like a free voucher, right? 

Just take me for an example, literally just hours ago I was convincing a friend to buy a manicure package on the Fave app with me. I have a referral code which will give my friend a discount, and at the same time, giving me a cash credit for referring a new user to the app. With this method, it gets people to want to help promote your online store and convincing their friends and family to purchase something, because it’s a win-win situation for both parties. So think about how your friends and family would convince their friends and family to purchase something from your online store, it is a good start!


Online Communities

You can spread the word of mouth of your new online store by simply joining online communities or online groups. Conduct a research on what groups match your business interest and start joining and be an active member of the community.

Facebook Groups, LinkedIn and Reddit are amongst the most popular online community with an immense amount of active members with a niche and specific interest. Once you’ve become an engaged and productive member, you can start sharing your online store to the group. But don’t just share it indifferently, throw in a discount code or a gift voucher to the group. This will get them to kickstart and visit your online store to look for something to buy. 


“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury (@bsainsbury)


Don’t forget to interject the referral rewards program to get them excited to refer to their friends as well. Not only by joining these groups you’d be able to make new connections and expand your networks, but you can also share and gain knowledge from the other members of the group as well. Share experiences and build a reputation with other entrepreneurs while supporting each other.


Paid Advertising

Facebook Advertising

We cannot emphasize any further how social media is the new marketing strategy for this era. Honestly speaking, digital advertising is a lot cheaper than any traditional advertising. And what better platform to advertise than the ever so popular Facebook itself?

Facebook has the most diverse user on their platform, with from age, gender, location, and even interest. The latter comes in handy and the most useful to your business when it comes to advertising. 


“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart


If you have a clear view of who your customers are and what they like, Facebook is the platform for you to invest in your advertising. You can easily target the demographics that suits your business and those who will most likely buy your products. For example- Your business is mainly selling pet food and supplies, you can easily set your target audience to animal lovers or pet owners. 


Instagram Advertising

Another one of the most popular social media platform to exist, Instagram is a great platform to advertise your new business. More and more people are using Instagram more than Facebook because it is more personal and easier to scroll and browse. 

Instagram users are more engaged and if you are looking to target the millennial audience, this is it. You don’t necessarily have to pay for advertising as you can start by using relevant and popular hashtags. Instagram is all about the hashtags, which kind of represent the community. If you search for the hashtag #animals there are 48.2million posts with that hashtag. If you add that hashtag to your post, it will appear on that pool of pictures with the same hashtag as well.

If you are willing to spend a little money on advertising on Instagram, you will definitely get a better outcome and result. If you have great visuals to post, it’s even better! Instagram is all about attractive visuals and interesting content. Audience scroll and scroll and if something interesting pops up, then pause to check it out. This is when your paid ad makes its impression. 

On the bottom of your visual, there’s a bar where you can direct the audience to your page or online store simply by just clicking on it. This is when you get traffic and potential sales from these audiences.


Google Ads

We have reiterated this so much that Google Ads is a no longer a stranger to us when it comes to building a reputation and raking in sales to your online business. What do you do when you want to buy something online without knowing certainly which website can offer that? You open up your browser and you Google it, right?

With Google Ads in action, it enables your online store to be shown at the top of the page when someone Googles for something related to your business, with, of course, relevant keyword or terms. 

Google Ads gives you faster results and it is recommended if your business is catered to the local demographic and if your products are trending with high search volume. Shopping Ads can also show photos of your product and displaying the prices as well. Also, you only pay for when people click into your ads and visit your website.

If you find Google Ads a little complicated and don’t know how to start, don’t worry! Leave it to us, the experts and watch your online store gain its first sales in no time.

It is a challenge to get the first sale profit to rake in, however, with these methods shared to advertise your online store, you will be seeing results in no time. If you are not sure on how to start, reach out to us and we’ll gladly help!


Visit our website at www.weave.asia and call us at 0169555200.