What is a meta description?
A meta description is a short summary made up of 160 characters that describe the content of a website. When you search for something on the search engine, the search results will show the list of websites that contain relevant searches to what you have typed on the search bar. A meta description includes the keywords you have typed into your search. It also functions to entice users to click on the website page and is effective as SEO.
A meta description is placed below the title tag and a title tag is the title of the website. The description that’s under 160 characters, usually made up of 155 characters, is the meta title.
Why is a meta title important?
With a 160-character limit, it is the same as writing a tweet on your Twitter. You have to utilize the characters to its fullest to give maximum ability to drive traffic to your website.
When you go for a job interview or meeting a person for the first time, you want to leave a lasting impression and make yourself stand out from the rest. And what do you do to achieve that? You introduce yourself and tell a bit about yourself. A meta title is what that is to your website. It gives users a brief introduction to what your website and company have to offer.
A good description will give users a brief overview and most importantly, coerce them to click on the tag. It wouldn’t take more than a few seconds for users or searchers to click and they wouldn’t even notice because it’s so natural.
How do you write a meta description?
It may seem like it’s an easy thing to do, just whip out a couple of sentences to describe what your website can offer. Keep in mind, it is 160 characters, not 160 words. It makes a huge difference! It is important to be able to fit everything you want to showcase to searchers with those limited characters.
So, what are the best methods to write a meta description for your business?
First, think of what would compel a user or searcher to click on your title tag. You need to include answers to these two questions:
- What are you selling?
- Why should I buy from you?
These are the first two questions that pop in the head of a potential customer and you need to convince them why your business can offer better than the rest.
You can write meta descriptions for both your home page and your product pages. They serve the same purpose, only slightly different.
For product pages, the first query has a simple response: you’re offering your product. The second question will be resolved by the simple fact that you’re the one selling the product. As for the home page, meta descriptions are a little difficult, the trick is to repeat the one thing your business offers and show that it’s the best.
You need to put in effort when it comes to compelling customers with your meta descriptions and it’s normal to struggle with it for a while. Be patient, sit back and think hard and long about your brand and what is the focus you want to display to searchers.
You can ask around returning customers or customers who have been loyal to your brand for a long time, or even friends and family. Ask them what makes them come back to support your business. If you are relatively new and have just started this business for a bit,
Remember, meta descriptions are equivalent to an elevator pitch. It takes a few seconds for users to decide if they are going on board with you or not. It is fine to go through a couple of drafts to get things right. What’s important is the exposure of your brand to your customers.
Remember these three key points when writing your meta descriptions:
1. Your meta description should not be longer than 160 characters
Sometimes you just have so much to say or to pitch to potential customers that 155 to 160 characters. It is advisable to have your full sentence in the meta description. If you must exceed 160 characters and get your sentences cut off, just make sure you know what you’re doing.
2. Be the customer
Put yourself in your potential customer’s shoes for a minute and think of what you’d like to see when you come across the search results. Focus on how your product can make your customer’s life better and why it is an item they’d want to get their hands on.
3. Let me repeat that
Remember, you don’t have much time before your potential customers make a decision. It only takes a few seconds for them to hover their mouse to a title tag and click it. Once you’ve found your focus to emphasize on your product or services, make sure you insert that in every phrase possible. Word choice is VERY important. Pick one that you think will really convey the message to your customers.
It’s never easy to find the right words or phrases to entice and attract attention. The key is to keep trying and get ideas from people around you. Once you have that perfect catchphrase for your meta title, everything will be running on its own and you’ll see the traffic of your website growing and eventually turning into conversions.
Instagram is constantly reinventing itself over the past few years. If you haven’t yet noticed, the app has added a few more features this November, with more probably rolling in towards the beginning of next year.
New Reels and Shop tabs replacing camera and activity on home screen.
A redesign of Instagram’s homescreen now adds a Reels and Shop tab to the bottom menu, replacing the camera and activity shortcuts for all users. Access to these options has moved to the top of the homescreen, beside the Instagram Direct icon. The overhaul comes after Instagram tested various redesigns with select users.
The Reels tab replicates a TikTok-like experience, automatically opening on a video posted by any public account. The update reflects Instagram’s bid to offer creators more exposure and push the short-form video format.
According to Instagram head, Adam Mosseri, “this year we’ve seen an explosion in short, entertaining videos. We’ve also seen more people buying online and looking to creators for shopping recommendations.”
New ‘Guides’ Features
Earlier this year, Instagram launched a new feature called ‘Guides’, which allowed creators to share tips, resources and other longer-form content in a dedicated tab on their user profiles. Initially, Instagram limited Guides to a select group of creators who were publishing content focused on mental health and well-being. Today, the company says it’s making the format available to all users, and expanding Guides to include other types of content, as well — including Products, Places and Posts.
This ‘Guides’ format was designed to give Instagram creators and marketers a way to share long-form content on a social network that had been, until now, focused more on media — like photos and videos. By comparison, an Instagram Guide could look more like a blog post, as it could include text accompanied by photos, galleries and videos to illustrate the subject matter being discussed.
The feature could help increase users’ time in the app, since users wouldn’t have to click through to external websites and blogs to access these posts, for instance, through a link in the creator’s bio or through a link added to one of the creator’s Stories.
With the expansion to Products, Places and Posts, Instagram’s Guides can now cover more areas. Instagram says it made the feature easier to use, too. It may also feature Product Guides inside its new shopping destination on the platform, Instagram Shop, the company noted.
Visitors to Guides can share the Guides across their own Stories and in Direct Messages, expanding their reach even further.
Last week we discussed driving traffic to your online store and the steps you can take to measure some noticeable results. Sure enough, it’s the first step of success if you drive tons of traffic to your online store, but what about having actual sales? We are all guilty as “window shoppers” for just browsing the internet and just looking at things, adding them to our cart but just never got to the checkout page. Even if you did get to that page, somehow, some part of you just decided to close the browser and at the back of your mind, you’re thinking “Maybe I’ll check out later. I don’t need it yet.” So, how do we turn this mindset around and actually raking in sales to your new online store?
Free Traffic Source
This is one of the easiest and the first thing you should explore into as it is free as well. Basically, this method is just sharing your online store with your network and any social communities. Remember last week’s article, we mentioned that you can start driving traffic to your new online store by introducing them to your friends and family? Do the same for this too. This time, offer them a discount code or a gift card to get them started. Who doesn’t like a free voucher, right?
Just take me for an example, literally just hours ago I was convincing a friend to buy a manicure package on the Fave app with me. I have a referral code which will give my friend a discount, and at the same time, giving me a cash credit for referring a new user to the app. With this method, it gets people to want to help promote your online store and convincing their friends and family to purchase something, because it’s a win-win situation for both parties. So think about how your friends and family would convince their friends and family to purchase something from your online store, it is a good start!
You can spread the word of mouth of your new online store by simply joining online communities or online groups. Conduct a research on what groups match your business interest and start joining and be an active member of the community.
Facebook Groups, LinkedIn and Reddit are amongst the most popular online community with an immense amount of active members with a niche and specific interest. Once you’ve become an engaged and productive member, you can start sharing your online store to the group. But don’t just share it indifferently, throw in a discount code or a gift voucher to the group. This will get them to kickstart and visit your online store to look for something to buy.
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury (@bsainsbury)
Don’t forget to interject the referral rewards program to get them excited to refer to their friends as well. Not only by joining these groups you’d be able to make new connections and expand your networks, but you can also share and gain knowledge from the other members of the group as well. Share experiences and build a reputation with other entrepreneurs while supporting each other.
We cannot emphasize any further how social media is the new marketing strategy for this era. Honestly speaking, digital advertising is a lot cheaper than any traditional advertising. And what better platform to advertise than the ever so popular Facebook itself?
Facebook has the most diverse user on their platform, with from age, gender, location, and even interest. The latter comes in handy and the most useful to your business when it comes to advertising.
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart
If you have a clear view of who your customers are and what they like, Facebook is the platform for you to invest in your advertising. You can easily target the demographics that suits your business and those who will most likely buy your products. For example- Your business is mainly selling pet food and supplies, you can easily set your target audience to animal lovers or pet owners.
Another one of the most popular social media platform to exist, Instagram is a great platform to advertise your new business. More and more people are using Instagram more than Facebook because it is more personal and easier to scroll and browse.
Instagram users are more engaged and if you are looking to target the millennial audience, this is it. You don’t necessarily have to pay for advertising as you can start by using relevant and popular hashtags. Instagram is all about the hashtags, which kind of represent the community. If you search for the hashtag #animals there are 48.2million posts with that hashtag. If you add that hashtag to your post, it will appear on that pool of pictures with the same hashtag as well.
If you are willing to spend a little money on advertising on Instagram, you will definitely get a better outcome and result. If you have great visuals to post, it’s even better! Instagram is all about attractive visuals and interesting content. Audience scroll and scroll and if something interesting pops up, then pause to check it out. This is when your paid ad makes its impression.
On the bottom of your visual, there’s a bar where you can direct the audience to your page or online store simply by just clicking on it. This is when you get traffic and potential sales from these audiences.
We have reiterated this so much that Google Ads is a no longer a stranger to us when it comes to building a reputation and raking in sales to your online business. What do you do when you want to buy something online without knowing certainly which website can offer that? You open up your browser and you Google it, right?
With Google Ads in action, it enables your online store to be shown at the top of the page when someone Googles for something related to your business, with, of course, relevant keyword or terms.
Google Ads gives you faster results and it is recommended if your business is catered to the local demographic and if your products are trending with high search volume. Shopping Ads can also show photos of your product and displaying the prices as well. Also, you only pay for when people click into your ads and visit your website.
If you find Google Ads a little complicated and don’t know how to start, don’t worry! Leave it to us, the experts and watch your online store gain its first sales in no time.
It is a challenge to get the first sale profit to rake in, however, with these methods shared to advertise your online store, you will be seeing results in no time. If you are not sure on how to start, reach out to us and we’ll gladly help!
Visit our website at www.weave.asia and call us at 0169555200.