Your website is up and running but it’s not getting much traffic? You’ve ticked all the boxes. Your contents and webpages are already optimised. So, what are you doing wrong? The answer to that might be how your website looks on a mobile phone. Yes! That’s important too. Statistics show that almost 60% of searches are done through phones globally. That’s why it’s important that your website has a mobile-friendly design. Websites that are optimised for mobile phones tend to get greater results because of user-friendliness.
It’s time for you to jump on the bandwagon! Here are 10 tips for creating a mobile-friendly design that boosts your SEO.
1. Use Mobile Responsive Design
Implement a mobile responsive design that adapts your website’s layout and content to different screen sizes and devices. The flexibility ensures a consistent user experience across all platforms. By using a mobile responsive design, you’ll be saved from the hassle of having to have a separate website or dedicated mobile app.
2. Ensure Fast Loading Speed
Optimise your website for fast loading speed on mobile devices. You can do so by compressing images, minifying CSS and JavaScript, and leveraging browser caching. Mobile users expect quick access to information, so a fast-loading website is essential.
3. Write Mobile-Friendly Content
Craft concise and easy-to-read content that’s optimised for mobile devices. Use short paragraphs, bullet points, and headings to improve readability and user engagement on smaller screens. Contents that are too long and winding are hard to read. Users click on your website to find quick answers to their certain query. Having to read through long paragraphs may make them lose interest and exit your page.
4. Optimise Images
For a more mobile-friendly design, compress your images without sacrificing the quality. This step is crucial to reduce your page’s load times on mobile devices. Use responsive image techniques to ensure that images are displayed correctly across different screen sizes.
5. Avoid Popups
Minimise the use of pop-ups on your mobile website. They can be intrusive and disrupt your user’s experience. If necessary, use non-intrusive alternatives such as slide-ins or banners. Minimising intrusive pop-ups will take you one step closer towards a website that has a mobile-friendly design.
6. Build Mobile-Friendly Navigation
Design intuitive and easy-to-use navigation menus that are accessible on mobile devices. Use clear labels and consider implementing a hamburger menu or drop-down menus to save space. It’s important to also make certain icons larger to make them tap-friendly. Since most people scroll through a phone using their thumb, large icons will help them to easier navigate your website.
7. Avoid Flash
Avoid using Flash elements on your website. Many mobile devices do not support these elements. Hence, resulting in loading errors. Other than that, Flash elements can slow down page loading times too. Opt for HTML5 and CSS3 for animations and interactive elements instead.
8. Use Mobile-Friendly Fonts
Choose fonts that are clear and easy to read on smaller screens. Don’t use tiny or fancy fonts that are hard to read on mobile phones. Having readers strain their eyes or zoom into the words when reading your content should be ideally avoided.
9. Optimise for Local Search
If your business has a physical location, you need to optimise your website for local search. Include your address, phone number, and business hours in your website. This can improve your visibility in local search results, especially on mobile devices. A phone is the most common device used by users to search for a location online. Hence, optimising your website for local search gives you the possibility of ranking in search engines.
10. Test and Monitor
Finally, regularly test your website on various mobile devices and screen sizes. Checking often ensures that your website displays correctly and functions smoothly. Monitor your website’s performance using tools to identify and address any issues swiftly. For example, Google’s Mobile-Friendly Test and Google Analytics.
Conclusion
In an era where everything is accessible through a phone, ensuring that your website has a mobile-friendly design is key to make you stand out from the crowd. Apply all these tips and observe your website soar higher than before.
Got more questions or need a hand? Don’t hesitate to give us a ping!
