How to drive traffic to your online store?
After all your hard work of planning and putting everything together, you finally have your e-commerce online store ready to launch. You can’t wait to launch your online store for the public to start buying your products or services. But wait, you only get to launch your website once and you want it to be effective and take the opportunity to draw as much traffic and awareness as possible.
So what can you do and how do you start to get as much traffic as you can?
Here are some steps you can follow:
1. Start with somewhere close to your heart.
That’s right. Get your friends and family to help share your new business. If they can constantly share pictures of their babies, cats, dogs, funny videos on Facebook, why not get them to help share your new online store?
It is quite a novelty and something to take pride in for successfully starting your own business, so why not share it with your friends and family. They are surely proud to help you share it with their friends and family as well.
Do you have a family group chat? Or a social media group that all your extended family members are in there as well? Or perhaps you have an occasional family gathering or social event that will bring everyone together. Take the opportunity to share with them your updates and let them know about your new online store.
Now, your product or service may not appeal to most of them, so don’t focus on selling your product to them. Make your announcement sound genuine and that you are passionate about what you are doing. Instead, ask them to help spread the word of your new business and you can also offer them samples of your products. This is what family and friends do, after all.
These are the people who will drive attention and interest to your online store because their friends and family would notice that this time, instead of sharing a photo of their baby or their lunch, they are sharing something different and interesting. This will spark a curiosity in their friends and family who follows them on social media platforms.
2. Referral Rewards Program
Who doesn’t like a little reward for doing something nice and great? We all do! Start a referral program that will give your customers something in return for referring their friends and family to join. A lot of businesses are doing the referral program to gain fast popularity towards their brand. Why will this work? Everyone loves a discount or a gift, so when you offer them something in return for successfully inviting their friends and family to the program, they are more likely to convince more and more people. It’s like having a non-official salesperson helping you promote your brand, and in this case, plenty of them. In return, give them discounts, free gifts or a cash credit to purchase from your online store on their next purchase.
3. Invest in SEM/Google AdWord
The fastest and commonly practiced way to drive traffic to your website is to invest in Search Engine Marketing. Don’t be taken aback when you hear the word “invest” and “marketing”. We know it might sound like it’s a higher budget marketing technique, but in actual fact, it’s not as expensive as you think it is. Google AdWords is a pay-per-click advertising method that will entice people to your website and online store. You only pay for your ad when someone clicks on it, or take any action on that ad. We have talked about this topic “Why you should invest in digital advertising” in last week’s article and you can read all about it.
4. Social Media Marketing
Ever just scrolling through your Facebook and Instagram timeline and suddenly you see an ad popping up? These posts usually have the word “sponsored” on them and that’s how social media marketing works. To start off, you need to create quality content to market and put up on social media platforms. On Facebook, when you post a picture or video or just a link, you can click on the “Boost Post” button and set your own budget. Social Media Marketing is the easiest and fastest way to get attention to your business.
5. Reach Out To Bloggers/Social Media Influencers
It’s even better when someone is able to provide reviews on your product or services! Bloggers or social media influencers who have a significant number of readers or followers will generate more popularity for your brand. Do a little research on popular bloggers or influencers that have a focus on their topics. If you are selling makeup or skincare, you would want to look for influencers or bloggers who are beauty gurus. Or if your business sells nutritional items like supplements and vitamins, look for fitness enthusiasts to help with your brand.
These are the people who will be able to convince their followers into buying products they promote on their social media. Bloggers and social media influencers reviewing your product or service will be able to spark the curiosity of their audience and interest, which will then get them searching and clicking on your website.
Previously, on our past articles, we have mentioned 5 ways bloggers are can help to grow your business. It is proven that engaging with bloggers or influencers will be able to rake in some popularity to your new business.
Conclusion: You only get to launch your new online store once. Make it worthwhile and effective by driving as much traffic as you can. This traffic will subsequently turn into conversion, which will bring profit to your business. It is harmless to invest in digital marketing. Think about it, you are launching and setting up an online business, what other methods would hand in hand with it if it isn’t digital marketing. Need help to start somewhere? Contact us today for a consultation and we are more than happy to help you.
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