When you first access the internet, you’ll likely use a search engine to get started. In fact, 93 per cent of all internet sessions begin with a search engine—whether it’s Google, Bing, Yahoo, or others. The good news for company owners is that SEO (search engine optimisation) exists to increase the likelihood that individuals looking for your product or service will find you when search engines are employed.
That is, of course, provided you have been actively ensuring you are competitive in your industry or area of expertise. You can use two strategies to improve your search engine ranking: classic SEO (also known as organic SEO) and local SEO. We’ll examine each strategies in this post to see how they can benefit you.
HOW DOES A SEARCH ENGINE WORK?
Understanding search engine functionality is crucial before diving into local and traditional SEO differences. A search engine performs three fundamental tasks: crawl, index, and retrieve data.
A search engine categorises the content of online pages by identifying and examining the numerous websites and individual web pages through the process of crawling. The pages are then kept alongside other pages with comparable content and indexed, making it simple to find them later.
The search engine can swiftly go back and obtain the content results that seem most relevant to the user’s query once they type their query into the search box. The search engine results page (SERP) then presents the results in the order of relevance that makes the most sense to the search engine.
Based on each page’s primary ideas, backlinks, keywords, and other contributing elements, all materials are indexed and given a priority ranking. Having said that, you must consider these distinct elements as part of your SEO marketing plan.
THE DIFFERNECE BETWEEN LOCAL AND TRADITIONAL SEO
It is up to the search engine to decide if it is crucial for the results to be geographically relevant when a user types their query. The search engine will most certainly presume that if you type in “movie theatres”, you want to find theatres close to where you are.
The search engine will locate you and present the top results in order of proximity to you. As this is a local search, and if it’s beneficial to do so, local SEO methods will try to guarantee that your business ranks highly on them.
On the other hand, if you type in “marketing strategies”, the search engine will likely deduce that your results are not location-based and will display the results that most closely match your query. The results that are shown are those that are thought to be the most pertinent to you, according to your search.
BENEFITS OF LCOAL SEO
Local SEO will probably play a significant role for brick-and-mortar businesses. Local SEO tactics are utilised to boost your company’s position towards the top of the search results and increase site traffic. Your chances of being found reduce by about 100 per cent if you are on the third or fourth page of search results. In this case, your company will appear better in local search results by properly applying local SEO.
Cross-promotion with other neighbouring businesses can be made possible by strong local search rankings. Receiving mentions in the social media postings of other companies can also give you more authority in your neighbourhood while also allowing you to thank the company(s) that have mentioned you.
Additionally, local SEO improves customer access to your establishment. Unfamiliar people are considerably more inclined to choose their destinations and activities based on search engine results that rank highly. This is because prestigious companies have gained a certain amount of trust in their local market.
Last but not least, depending on local SEO will help you maintain money flowing into your neighbourhood’s economy. You achieve this by allowing your company to compete with the “big fish” in your area. Despite having a significant advertising budget, major brands won’t always dominate the first page of search results in a given city. Smaller local companies have the same ability to dominate search engine results as well-known international brands; thanks to SEO.
BENEFITS OF TRADITIONAL SEO
The intention is the main factor that decides whether a business will focus on local SEO or standard SEO. Local SEO aims to drive people to a trustworthy place, whereas traditional SEO focuses on directing traffic to trustworthy content. Because of this, traditional SEO is a far better choice for websites that give knowledge or information. It can also benefit companies that sell goods or services, especially if they can reach a large geographic market with their sales.
As an example, consider theBrokerList, a news and directory website. They offer a platform for networking and client discovery for commercial real estate agents. Additionally, they publish a tonne of stuff on their blog. The main goal of this writing is to support commercial brokers in some way. Since they don’t focus on a single area, they don’t require local SEO.
WHICH SEO STRATEGY IS RHTE RIGHT ONE FOR YOU?
It’s safe to argue that some strategies help with both types of SEO, even though some are more aimed towards local SEO and others are more geared towards traditional SEO. For instance, acquiring high-quality backlinks to your website is beneficial irrespective of the kind of SEO you require. Additionally, you will benefit in any case from having high-quality website content and a successful keyword approach. Let’s take a closer look at this.
Combining local SEO strategies with more established SEO strategies can benefit many organisations. For instance, we provide clients in Asia Pacific with digital marketing services. We wish to grow our business outside our local market even though we are situated in Singapore and Malaysia and use local SEO strategies. Therefore, it makes a lot of sense for us to use both methods of SEO. Any company that wishes to score highly in more than one local area should also do it.
Utilising both SEO strategies is advantageous because they are both effective. Technically, you could still rank at the top of search results if you concentrated primarily on traditional SEO for your local business. Additionally, if your non-local business is focused mainly on local SEO, you may still dominate the SERP. An intelligent and efficient technique to convince search engines that you’re valuable is to have a well-balanced SEO strategy. So, consider combining the two approaches, but adjust your strategies to fit your needs and strengths.
When it comes to SEO, there is no universally applicable strategy. Your company’s marketing strategy will probably contain a range of strategies. Many of these will be flawless, but others may fall flat and need you to start over. It will take persistent monitoring and tweaking to use SEO to advance your company successfully. In any case, once you have discovered what is effective for your company, you will be well on your way to success.
Search engine optimisation is one of Weave Asia’s primary services. Please let us know if you need any help with SEO. We would be delighted to learn more about your objectives and determine how we may assist. Fill in this form to get in touch with us.