Sim Siang Choon

minimalistic website design

Client Name

Sim Siang Choon



UX/UI Designer & Developer: Ben and Steward

SEOs: MeiPing, Nick and Vence

Social Media: Chia and Nicole

Project Management: Celin


2020 - Present

Sim Siang Choon Hardware is one of Singapore’s leading retailers of bathroom, kitchen and home-improvement products. Consumers can enjoy high-quality yet affordable products with an exclusive distributorship of Paffoni from Italy and many more brands. Sim Siang Choon Hardware is one of the pioneers in the one-stop concept for bathroom and kitchen products with 3 retail showrooms located at IMM Building, Balestier Road and Sun Plaza.


Our team researched and ideated to come up with the UX/UI of the website. As the delivery date was tight, we planned and kept to the schedule in every phase.

For SEO, we researched relevant keywords, improved over 400 meta descriptions and scored 100% for our third-party Site Audit tool.

As for social media, our designers came up with a consistent and minimalistic look for their Facebook posts.


Website Design
Website Development
Digital Marketing Services

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