Instagram ads are sponsored posts that businesses use to engage users on the platform. These paid advertisements will show up in relevant users' feeds, Stories, the Explore page, and more. They also include extra features such as links and call-to-action buttons. With millions of Singaporeans active on Instagram daily, the platform provides businesses an opportunity to connect with a targeted audience that is more likely to be interested in their products and services. However, due to the competitive landscape of digital marketing, partnering with an experienced Instagram marketing agency like Weave Asia can help your business reach its goals effectively.
About 75% of Instagram users engage with posts or ads they encounter. Since Instagram ads blend seamlessly with regular shared posts, they are a significant asset for both small businesses and large corporations aiming to expand their audience. By utilizing video ads and eye-catching visuals, investing in Instagram ads can lead to substantial long-term returns on investment for your business.
Both platforms share many similarities, including user overlap and a common advertising system. However, they also have distinct differences. For instance, user demographics and interaction specifics differ significantly. Facebook boasts more monthly users, with 2.7 billion compared to Instagram’s approximately 1 billion, which impacts your ad reach. Notably, around 70% of Instagram users are under 35 years old. Depending on these demographics and your target audience, you might choose to advertise on one or both platforms.
Additionally, there are several other distinctions between Instagram and Facebook ads worth noting. A/B testing has shown that the cost per click (CPC) on Instagram tends to be slightly higher than on Facebook. However, Instagram also demonstrated a higher click-through rate (CTR), with 1.44% compared to Facebook's 0.90%.
Instagram offers various advertising formats, including Image, Stories, Video, Carousel, Collection, Explore, IGTV, Shopping, and Reel ads. Each ad features a sponsored icon and may include a Call to Action button. With this diverse range of options, you can select the ad format that aligns best with your business objectives.
If you’re uncertain which ad type will resonate most with your target audience, consider conducting A/B testing to compare two different ads with the same content. Analyzing your ad metrics will provide insights into which ad performs better. Alternatively, partnering with an experienced company like Weave Asia can help you identify the ad types that will deliver the best results.
Instagram boasts approximately 1 billion monthly active users, making it one of the most popular social media platforms, with 90% of users following brands. As the fastest-growing and continuously evolving platform with a broad audience, Instagram serves as a cost-effective tool to boost conversions and engagement.
Moreover, Instagram users are eager to engage with brands and businesses. They are 58 times more likely to interact with branded content, such as ads and promotions, compared to Facebook users, and 120 times more likely to engage on Instagram than on Twitter. Not only are Instagram users more inclined to interact, but they also have a higher likelihood of remembering the ads they see.
With millions of untapped users on Instagram spending nearly 30 minutes each day on the platform, there's no question that a vast pool of potential customers awaits businesses. By utilizing ads that appear on the Explore page and beyond, a well-crafted ad on Instagram significantly enhances the likelihood of users discovering your brand. With Weave Asia guiding you in creating an exceptional ad campaign, you can be confident that your products, services, and advertisements will reach a broader audience than ever.
To begin creating and running ads on Instagram, you must have an Instagram account. You can either set up a new account or use an existing one by adding it to your Business Manager for ad management. Alternatively, you can link your Instagram account to your Facebook page. If you don't have an Instagram account and don’t plan to create one for your business, you can utilize your Facebook page as the face of your Instagram ad. This allows you to manage your ads without the need for a separate Instagram account that may become inactive after the ads conclude.
Instagram, like other social media platforms, serves as a powerful marketing tool. To maximize your advertising budget and achieve the best results, it's essential to establish realistic goals that accurately reflect your business's current status. Once you have your goals in place, navigate to Instagram Ads Manager to create your ad. You'll need to select your ad objectives, such as Brand Awareness, Reach, Lead Generation, and more. After filling in the ad set details, choose the appropriate placements, add links, and preview your ad before submitting it for review. To ensure you effectively reach your target audience, let Weave Asia in Singapore manage your campaign and enjoy the exceptional success that follows.
Advertising on Instagram allows you to effortlessly present visually appealing, engaging, and effective promotions directly to your target audience in Singapore and worldwide. While ads function similarly to those on Facebook and other major platforms, Instagram’s sleek and straightforward interface enables your content to blend seamlessly into users’ feeds.
Whether you're promoting in the popular Instagram Stories feature or the main feed, your brand will be integrated smoothly alongside posts from users’ friends, family, and other followed accounts. With the average user spending over three hours a day on social media, you'll connect with a receptive audience that has ample time, helping you achieve your marketing goals.
Since our establishment in 2018, our agency has partnered with numerous clients to generate qualified leads through Instagram marketing, SEO, Google Ads, and a variety of other digital services. We take great pride in being leaders in our field and employing top talent, but our true growth stems from our consistent results and dedication to our clients. We treat our clients’ businesses as if they were our own, working diligently to ensure a fantastic return on investment (ROI), regardless of the project's size or scope.
Our ability to help businesses consistently achieve their goals is built on innovative strategies and years of experience, and we take pride in this with every new campaign we launch. Whether you need our expertise for a one-time Instagram marketing promotion or aim to develop a comprehensive long-term digital strategy, you can trust that our team will work tirelessly to deliver the results you need.
