When you are searching for something on the internet, you usually hope there’ll be an official website for you to look for more information about. A website is a platform where your brand lands the first impression on your potential customers.
It’s shocking that a lot of known brands and big companies still do not have websites. There are so many benefits to owning a website for your business.
If you’re still not convinced that having a website is important for your business and brand, then read on and let us convince you otherwise.
As we were saying, every second, people around the world are searching for something on the internet. Having a website makes your business and brand seen and it is basically promoting your brand all around the clock. Your website stands a chance to be seen when people are searching for an item or anything related to what your business and brand have.
It is also a cost-effective and 24-hour ad in the digital world. Sure, there are newspaper advertising, billboard advertising, radio and TV advertising but those actually cost more than owning a website. The former advertising methods are only temporary for a certain limit of time, however, owning a website means you get to have it for as long as your website is active.
Not only that, it is also a 24/7 salesperson for your business. With a website, you can display all your products and services and sell or promote them at any hour of the day from people around the world. You save on labor costs and with FAQs on your website page, your customers are able to get their questions answered. You can also add an inquiry page on your website for customers who have further questions and you’ll be able to answer them when you’re available.
“The future of retail is the integration of Internet and digital services with the retail network.” -Charles Dunstone
A website provides convenience to your customers. With just a few keywords in the search bar, they are able to search for things they are looking for. And with e-commerce in your website, they can easily purchase the stuff they need with just a click away. Online shopping is the most popular shopping method these days. You can even buy groceries online and have them delivered to your doorstep in just an hour. Even if the customers are not clicking the checkout button on your website, at least your products are made known to them, which increases the chance of customers coming back to check it out again. It’s a retail shop in the digital world.
What else can a website do your business? It builds credibility for your brand and business. Think about it. When you heard of a brand or a product, you want to know more about it. You will go on the internet to search for more information and details, hoping to see its website. Now, if you don’t see a website, you somehow feel a little skeptical of the brand immediately. A website is like the ambassador of your brand in the digital world.
“You can’t sell anything if you can’t tell anything.” -Beth Comstock
You might think it is a hassle to own a website, especially if you’re not a tech-savvy person. What if we told you, it is the easiest and most convenient way to do your online marketing and ads AND branding for your brand. You can easily edit and update your website content at any time you need to.
Now that you know the importance and benefits of owning a website, do you have a business that definitely needs a website? Keep in mind that owning a website solely does not miraculously help with your brand and business sales. A bad website is better off with no website at all.
A good website means your website is user-friendly and contains good content and photos. A good website brings more opportunities to your business, but a bad website leaves a bad impression and drives away your opportunities as well. A bad website makes your brand look tacky and run-down.
In conclusion, it is important to have a website for your business as it not only drives more sales and opportunity, it builds up a good reputation for your brand. Always remember that a good website that looks professional will buy the trust of your customers. Also, it makes your brand look confident and trusting.
If we have you convinced about getting a website for your business, and you’d like to start, reach out to us, Weave Asia. With our team of experienced web designers and developers, we are sure to design a professional website that suits the nature of your business. Contact us for further details and we’ll be happy to give you advice on how to help build your business in the digital world.