The March 2023 broad core update, Google Search’s first core upgrade of the year, was made available on March 15. According to Google, the update rollout had taken two weeks to complete.
This primary update focused on all content categories across all geographies and tongues in order to reward or encourage web pages with high quality or value. According to Google, this core update targeted no specific pages or websites. Instead, the update focused on enhancing how the systems evaluate content as a whole. Due to these changes, certain previously under-rewarded pages may now perform better in search results.
According to some experts in the black-hat SEO community – those who employ strategies beyond Google’s rules to rank better in search results – will be the group most adversely affected by this upgrade.
However, you can still take crucial actions in view of the update to the SEO algorithm in 2023. These consist of the following:
1. STAY UP TO DATE
Follow the most recent SEO news and trends closely. Keep up with media and industry influencers to learn about upcoming algorithm modifications, and remember to monitor your site performance regularly. Are there any changes in the number of visitors, sessions, time spent on the website, keyword placement, etc.? Be sure to take note of all these changes.
2. CONDUCT SEO AUDIT
To find any areas that might need improvement, audit the SEO strategies currently being used on your website. This involves evaluating your website’s technical features, such as its speed, mobile friendliness, and structured data.
Look at the pages that are most impacted by the different types of searches and compare the content of industry competitors. For instance, content that gets rated higher than yours for the same search may include information on a subject in the first person (as opposed to the second person).
3. OPTIMISE CONTENT
It’s no secret that Google values high-quality content highly. Expertise, authority, and trustworthiness, or E-A-T, have long been key factors in ranking the content material on Google’s search engine results pages.
Ensure the material on your website is beneficial to and relevant to your target audience. This includes employing the right keyword optimisation techniques and making sure your material is original and interesting.
4. MONITOR BACKLINKS
Keep an eye on your website’s backlink profile regularly to ensure it stays relevant and clean. Get rid of any spammy or low-quality backlinks that could harm the search engine rankings of your website.
5. IMPROVE USER EXPERIENCE
Ensure that your website’s user experience is improved. This involves making your website mobile-friendly, speeding up the site, and making sure it’s simple to use. Your checklist should include the following:
- Improving your website’s loading speed
- Identifying and fixing broken links
- Finding and fixing crawl errors
- Ensuring that your website is mobile friendly
- Finding and fixing orphaned pages
- Adding structured data to your website
In addition to these five tips, here are two bonus tips and key tips that will surely help you with the SEO algorithm update!
6. UTILISE SOCIAL MEDIA
Make use of social media to promote your website and increase traffic to it. Create shareable content and interact with your audience to broaden the reach of your website.
7. ADAPT AND ADJUST YOUR WEBSITE ACCORDINGLY
After an algorithm update, keep an eye on your website’s performance and modify your SEO plan as necessary. To keep your search engine rankings, remain adaptable and ready to make changes.
It’s still too soon to tell how the March 2023 core upgrade will affect advertisers in the long run. Still, it’s safe to assume that Google intends to keep pushing for extremely relevant, valuable material centred around users.
Marketers, content producers, and SEO aficionados must keep up with the most recent changes, watch their websites closely, and modify their approaches to maintain their position at the top of Google’s search results. If you need help optimising your website in accordance with the SEO algorithm update, please don’t hesitate to contact us. Our team of SEO experts are happy to assist you in getting the best possible outcome from your SEO investment.