It’s a new year, and your business deserves some loving and lots of likes, especially on its Instagram account. You may think that Instagram followers are not important and do not affect your business, this is where you’re wrong. Instagram followers are not just your potential customers and loyal fans of your brand they are also the ones that determine the “legitimacy” of your brand.
When someone visits your Instagram account and sees that you only have a couple of hundred followers, it leaves an impression that your business is somewhat amateurish and not “there” yet. Here are some tips on getting more followers on your Instagram that you may find handy.
1. Post Quality Content
The most important element of getting people to follow you is the things you post on your social media account. On Instagram, people scroll on their feed pretty quickly. If the content you post is not attractive or appealing, your followers will start to lose interest and might unfollow you. Post relevant content that fits your brand. Start taking pictures of your product and you can edit them to look more aesthetically pleasing. Check out our Tips to New Update on Instagram to learn how to use Instagram’s new features such as Reels, Shop, and Guide Features.
Once you get a grasp of what content to post, keep it going. We understand that you may not have so many contents to post on a daily basis. However, be sure to post at least 3-4 times a week to remind your followers that you exist. The best way to plan your social media content is to plan ahead. Prepare at least 2-3 weeks ahead and schedule your postings. That way you won’t forget to post and your audience remembers your existence. When you don’t post often and your followers notice it, they might unfollow your account, resulting in you losing more followers than gaining more.
Never underestimate the power of hashtags. What is the purpose of a hashtag? Hashtagging your photos makes it easier for people to find your photos if they’re searching for that specific hashtag. For example, if you are a florist and you use the hashtag #flowers or #florist, people who are looking for a florist or simply want to look at flowers will stumble upon your picture. This gives more exposure to your Instagram account and gains more followers.
You can also include general and popular hashtags on your picture to be discovered by the public. Here are some of the most popular hashtags that you can incorporate:
4. Post at the right times
You can get a lot of great insight from Instagram Analytics for Business accounts for free, under the Followers section. In order to reach that section, make sure your Instagram account is switched to a Business Profile. Switching to this not only gives you access to insight but also more relevant features for your brand Instagram account.
In the Followers section, you can see what time your audience is most active. This is when the post scheduling comes in handy. You can automatically publish your post when your audience is most active and engaging.
You can also schedule your Instagram post using Later.com.
5. Invest a little to gain some
First of all, if you have a great post published, try spending it on the ads. Boost a really good post and reach out to relevant demographics. Your post will show up as a sponsored post on the audience’s timeline and if it stood out to them, it will convince them to visit your Instagram page.
Another way you can also get more followers would be collaborating with an influencer. Engage with an influencer that will bring your brand’s attention to audiences that will be interested in your products. For example, if you sell beauty products, you want to work with a beauty guru.
Reach out to influencers with a high engagement rate, ones with a lot of likes and comments on their posts. Send them an email and inquire about their sponsored post pricing. Send them some of your products and have them try and review on their Instagram. This is a more natural way to get engagement and followers from these followers.
There are many other ways and methods you can explore to get more followers. If you need more advice on growing followers on your Instagram, feel free to contact us via phone at +60 088-718 418 or email us at firstname.lastname@example.org.