SINGAPORE — The shortlist is finally out for the 13th annual Agency of the Year Awards in Singapore — and Weave Asia has made it on the shortlist of, not one, but two award categories, namely the Mobile Marketing Agency of the Year and the Search Marketing Agency of the Year awards.
This would be the second consecutive year Weave Asia is nominated for an award, after having been nominated — and won — the Young Entrepreneur of the Year award at the Business Excellence Forum & Awards 2019 (BEFA 2019), which was held in Ho Chi Minh City, Vietnam.
This year’s award will be judged by an independent panel of high-calibre, client-side marketers and will focus on overall agency performance, not just their work. With 23 categories recognising various disciplines, all agencies, large and small, have the chance to shine.
Officially launched in 2018, Weave Asia is a boutique digital marketing agency comprising a small team of 13 young professionals who are based in Singapore and Malaysia. The agency is led by 28-year-old Singaporean technopreneur, Tan Wan Ting who has over 10 years of experience in internet marketing as the Managing Director.
Weave Asia is a full-service digital marketing agency that offers services such as social media marketing, content writing and producing, web and graphic design, web developing, as well as public relations.
“This is certainly something unexpected,” said Tan. “We are a very young company that still has a lot to learn, but we are proud to have made the shortlists!”
Tan noted that to win the awards which the company have been nominated for will definitely be a confidence booster. Nonetheless, there is still room to grow and the team will continuously work hard to improve themselves, win or lose.
The Agency of the Year Awards offers agencies a great opportunity to impress the jury with their outstanding products and services, business performance, people and perspectives. This year, the award has also introduced four new categories: Boutique Agency of the Year, Consultant of the Year, Influencer Agency of the Year, Video / Production Company of the Year.
Across the categories available to enter this year, 208 entries have been received, with the most popular categories being the Boutique Agency of the Year, Digital Agency of the Year and Independent Agency of the Year. The agency that is the most successful across all categories will receive the coveted Grand Prix title of Agency of the Year 2020.
For more info and updates on the Annual Agency of the Year Awards, visit www.marketing-interactive.com.
Due to COVID-19, the gala dinner date will be announced at a later date.
Amid the rapid increase in Covid-19 cases coupled with the nationwide Movement Control Order (MCO) which takes effect on the 18th of March 2020 in Malaysia, online retailers are seeing a spike in sales. The spike in sales is partially due to panic buying by a significant number of Malaysians to secure essentials, such as hand sanitizer and surgical face mask, that are otherwise out of stock in physical stores.
In an original news report by The Malaysian Reserve (TMR), Lazada Malaysia’s spokesman said there was a jump in orders over the weekend and demands on the website are currently increasing following the government’s announcement of the order on Monday. Shoppers are purchasing more food staples, personal care and household cleaning supplies.
“We also see increased demands for teleconferencing and computer accessories as Malaysians hunt for necessities to create a more conducive and productive home working environment,” he said.
Meanwhile, although there is a sharp increase in orders and deliveries since mid-January, Tesco Online could not determine if the increase is related to the recent Covid-19 outbreak.
“There is also an increase in sales in personal hygiene items like soap, disinfectant wipes and hand sanitisers both in our physical and online stores,” Tesco’s spokesman told TMR.
In a statement, Tesco Stores (M) Sdn Bhd (Tesco Malaysia) CEO Paul Ritchie said all 60 Tesco stores nationwide and Tesco Online will remain open for business during the Movement Control Order while assuring that Tesco has enough stocks in its stores to meet customers’ demand.
“Although customers may find a few items are unavailable due to high demand, I would like to reassure that new stock is arriving all the time and we are working around the clock to fill the shelves quickly,” he said.
On the other hand, online seafood store My Seafood Mart saw up to 40% jumps in sales as of yesterday as compared to the previous months.
As of Thursday, Malaysia now has the fourth highest number of Covid-19 cases in Asia behind China, Iran and South Korea. This follows the latest jump in the number of new cases in Malaysia, with 110 new cases reported on Thursday (March 19) bringing the total number of confirmed cases to 900.
This led to Prime Minister Tan Sri Muhyiddin Yassin announcing a 14-day Movement Control Order in a bid to contain the Covid-19 spread.
While many other industries are struggling to cope with the rapid onslaught of the Covid-19 pandemic, this may be an opportune time for online retailers to strategise their sales plan.
As we’re marching into the final quarter of the year 2019, it is not a surprise that there are many “trends” circulating in the social media world. You might just shrug and scroll or tap next to these trends but what you don’t know is, these trends will help your brand stay relevant and ahead of the competition. Trends are effective because it represents the “now” and everyone is jumping on the bandwagon to stay significant in social media platforms.
Let’s dive into the 2019 trends made popular in social media and get your social media growing with followers and engagements!
Adding Animations To Your Stories & Posts
Instagram has been rolling out many new features and it has made the platform so interesting to use. Simply adding the stickers, GIF, music and or AR feature to your posts and it immediately animates a boring ol’ post into something interesting. People are more likely drawn to colorful images and videos and with the use of these trends, you’ll draw more engagement and create a dynamic experience on your stories.
Adding Subtitles/ Closed Captions To Videos
Admit it, most of the time your phone is on silent mode and you can’t be bothered to turn up the volume to watch a video. A lot of times when people are on their social media, they are most likely in public places like being on the train, eating out, waiting in line, etc. Some may argue that they could use their earphones but be real, how often do you take them out.
It is almost a MUST to add subtitles to your videos- whether it’s on Facebook, Instagram or Youtube. Up to 85% of the videos on social media platforms are being watched without sound.
With these subtitles added on, you’ll be surprised to see how much of an increase your engagement gets and it also improves your viewers’ attention span. Bonus point: having subtitles on your videos and content are more user-friendly for people with hearing impairment.
Longer Videos on Instagram with IGTV
Remember the horrible days when Instagram would only allow uploading videos of only up to 1 minute? How limited our contents were back then? Everything had to be crammed into a minute and that was not enough, obviously. Luckily for us, Instagram heard our frustrations and answered our prayers. Thus, IGTV was born!
With IGTV, we no longer have to succumb to the limited 1-minute content, we now have the freedom of up to 10 minutes! Are you a verified account? Well, good news, you get up to 60 minutes long! While this is celebratory, always remember that nobody wants to watch a video that’s 3 minutes long. While 2 minutes would be the ideal amount, we’re quite pushing the human attention span here. In order to have one person stay till the end of the video, you have to grab their attention within the first 8 seconds of the video.
So, make your IGTV content worthwhile because you can either make it or break it.
Nevertheless, we’re grateful for this!
Product Tagging & Shoppable Posts
This…THIS really comes in handy if your brand has an e-commerce website. With the convenience of displaying your product to the most-used social media platform aka Instagram, why not make it a one stop shop? With the product tagging feature, you can link your website to your Instagram account and watch those shoppers rolling in.
Similar to user tagging, product tagging allows you to tag the item directly and when your followers tap on the tag, it opens up to the exact item page on your website. Shoppers can now shop directly from that Instagram post without leaving the app.
Color-blocking & Grid Planning Your Feed
There’s nothing more pleasing and attractive than landing on some Instagram account that looks like it has its life figured out. Well, in this case, it’s the amount of thought and planning one has put into making their feed look aesthetically perfect. This might not be news to you, many influencers and big brands play around their feed- alternating posts, color themes, micro-color blocking and more.
An aesthetically impressive feed tells a lot about your brand. It subconsciously implants the impression that your brand is putting in effort and a lot of strategic planning is done. A beautiful feed will get visitors tapping on that “Follow” button in no time, hence, giving you more potential customers to your brand.
Incorporating Memes In Your Content
Yes, memes (pronounced as meems, not mi-mi) are taking over the world. Everyone loves a good, funny meme especially your potential customers- the millenials. While memes are very trendy, it is also very fast-paced. A new meme could be born within minutes to seconds but a good meme gets caught on for a long time, long enough for you to ride on it.
Take for example the latest celebrity meme that has the world talking about – Kylie Jenner and “Rise and Shine”. It all started with a Youtube video of Kylie Jenner giving an office tour and she walks into her daughter, Stormi’s playroom and nonchalantly melodize these three simple words “rise and shine”. It went viral and almost everyone on the internet is singing to the “tune”.
And what did the billionaire do? As what a smart entrepreneur would do, Kylie Jenner laughed about it and turned a meme into a business opportunity. You can now buy that meme merch which is a hoodie on her website. What. A. Freaking. Genius.
While trends are ever changing and gets replaced in no time, it is vital that your brand leverage on trends to be relevant in the social media world. While not all trends may fit your brand’s identity, there are tons of other trends that will fit perfectly. Don’t be afraid to play around, at least you’ve tried!
How to grow your Instagram followers the “organic way”
Social media plays a great part in growing your brand digitally, especially if you are new and taking baby steps in promoting your brand.
Of course almost every brand has a Facebook page, but what about an Instagram account?
According to Instagram, 80% of accounts follow a business on Instagram. And there are over 500 million Instagram accounts that are active on a daily basis. Imagine how many users your brand can reach out to via this social media platform?
So how do you reach out to these users via your Instagram account?
Here are a few things to observe:
Make sure your content on your Instagram is consistent, or tells a story or your brand. There are a few way you can make your content work. Because Instagram is a photo-based social media platform, what your followers first see when they visit your Instagram account are the photos on your account. So be sure that your Instagram page is aesthetically attractive and interesting.
Say you’re running a travel agency, and you want to gain more followers on your Instagram. Your Instagram account should be filled with pictures of breathtaking images of to attract these wanderlust followers.
If your brand is selling designer goods, bombard the page with all the pretty designer clothes and bags and shoes.
Make your content as relatable to your brand as possible, you catch the drift.
Source: Instagram @oreo
Make your feed aesthetic
Once you have your content ready, it’s time to prosecute them in the best way you can.
Creating content may be easy, but making the content look beautiful and aesthetic as a whole is a challenge.
You can start by going with a theme.
If your brand has a primary color, make use of it as your primary colors in your theme. A few common colors that are bound to attract the eyes are red, yellow and blue.
Bear in mind; different themes attract different followers. Hence, a black and white feed will attract followers who are into artistic and dark mood themes.
If you’re planning on using filters on your pictures, make sure your filters are always consistent.
This will create an automatic theme for your brand and followers like consistency and uniformity in a feed.
A theme can easily attract the attention of a user if it’s so aesthetically presented that the user will not hesitate to hit the “Follow” button.
So before you start posting your content, make sure you plan your theme colors, filters and also mood before you start.
Strong hashtag game
10 years ago when you see #, you call it the “pound button” on your phone dial screen. Show this symbol to the kids now and they’ll laugh at you for calling it the “pound button”.
The hashtag was introduced and used back in August 2007 by Chris Messina, a techie from San Francisco and a former Google developer, on Twitter.
Read about the “origins of hashtag” here.
Now hashtag is so heavily used in all social media platforms.
Why is a hashtag so important?
A hashtag is used by social media users to search for a specific event or topic or category in the social media world.
The importance of including hashtags is significant as it brings your post out to the public and everyone searching for that specific hashtag will see your post. The likeliness of them clicking into your picture is higher if they found your picture attractive and interesting, which also leads to them clicking into your Instagram account.
Here are some hashtags that you can use, categorized according to the relevance of your Instagram posts.
You can go up to 30 hashtags per post to maximize the capability of the hashtag game, however, is 30 hashtags per post necessary? Some will say that it will bring down the credibility of your post, or even, making you look spammy and amateur. Instead, use about 5-11 hashtags per post, and make sure they’re relevant and match your brand and pictures.
However, you should create your own brand hashtag so that it is specifically for your brand.
Your brand hashtag does not necessarily be just a one-word hashtag. Play around and create a phrase of your own!
Promote your Instagram on other platforms
If you already have a bunch of followers on your Facebook or Twitter or any other social media platforms, you can post a shoutout there and ask your followers to follow you on your Instagram account too.
Add your Instagram handle on your profiles and even on email signatures.
If you already have a website, add a widget to your website with your Instagram live feed and a clear “Follow” button for the ease of your new followers.
Get boosted help from KOL or influencers
Key opinion leaders aka KOL and social media influencers are the experts in product knowledge and has influence in the social media world. These influencers usually have a big scale of followers who they can sell a product to and easily get their attention.
Collaborate with influencers especially if your brand is new and needs to get some attention.
KOLs and influencers can be a vast of variety, ranging from superstar celebrities or just someone with a lot of followers on their Instagram.
When working with KOLs, not all have the same style or price package. You can engage with a local influencer with not as much followers who will contribute a post on their Instagram for free, given that you send them your brand products for them to review. Some might charge you a hefty amount but will be able to provide higher ROI to your brand. It all comes down to your budget and whichever you are comfortable with.
Just make sure you discuss with the influencers on what you are expecting from their posts and what is the target you’re trying to achieve, and they will be able to give you some ideas and feedback.
There are plenty of ways to boost your organic followers. So here’s the breakdown of what we’ve learned:
- Interesting content
- Consistent visuals/filters
- Hashtags, hashtags, hashtags (but not too many)
- Get promoted by KOL and influencers
It takes time to build a massive amount of followers, so just be patient and start off by inviting your friends and family to start following your page, and get them to invite their friends.