Ecommerce tricks to drive sales to your website

Your website is where you take the opportunity to introduce customers your products and the story behind your brand. Your online store is where you promote your products and services to your potential customers. The most important page that will generate income and sales to your company is the product page.

Why do you need to invest in Digital Advertising?

Are you starting up a new business? Or maybe you own one at the moment? Do you intend to take your business to the next level of success? Of course, you do! To get your business to succeed, you will need to start with a strong marketing strategy.

What You’re Doing Wrong With Facebook Advertising

The first thing to do after setting up your business is to set up a Facebook Page for it. A Facebook page is essential as it is a platform for you to connect with your audience as well as posting content updates for your followers to see.

Purpose of a good website

It’s never a bad idea to have a website for your business. A website is one of the most important elements of digital marketing at the moment. Owning a website gives your business online credibility…

Marketing Post COVID-19 – What’s the Next Step for Your Marketing Strategy

COVID-19 has impacted the economy unprecedentedly. In the wake of economic turbulence from the impact of this viral pandemic, marketers are anticipating lower budget and higher goals for businesses.

Important SEO Tips for Your Shopify E-commerce Platform

If you are going into online selling, you would know that Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses

Learn More About Google’s Latest Search Guidelines – What do They Mean?

It’s probably no secret how everyone is after one of Google’s greatest secrets – its page ranking algorithms, and how the algorithm gets updated as time goes along. While the precise programming logic is something one might not be able to actually determine in this lifetime, the globally leading search engine site has regardlessly left… Continue reading Learn More About Google’s Latest Search Guidelines – What do They Mean?

How to Get Your Site on Top and Boost Online Traffic

Before the year 2020 could even properly begin, a global pandemic had managed to unprecedentedly bring businesses, services, and even air travel all over the world to a screeching halt. Lockdowns and movement control orders in many countries have inadvertently made companies take their businesses onto the online world, and while the majority of the… Continue reading How to Get Your Site on Top and Boost Online Traffic

Shake Shack’s Success Story – What’s in a Brand?

Once upon a time, Shake Shack was one of the many one-off boutique stands that set shop in New york’s Madison Square Park. Today, having recently gone public in an IPO that ballooned to a whopping $1.6 billion, the once-humble shack has grown to become a multinational burger titan with franchises in Moscow, Istanbul and Dubai.  … Continue reading Shake Shack’s Success Story – What’s in a Brand?

COVID-19 – An Unlikely Tech Adoption Catalyst

As consumers go into lockdowns, following the spread of the new coronavirus (COVID-19) pandemic, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits. As a result, these changes in routine are likely to accelerate the use of existing and new technologies and tools.   A… Continue reading COVID-19 – An Unlikely Tech Adoption Catalyst

COVID-19 Presents Opportunity for Local Brand Growth

Local products and brands have been gaining popularity across the globe over the past couple of years.  This popularity has also grown in line with the awareness of minimizing one’s carbon footprint. Consumers have typically closely associated products of local origin with supporting local business, aligning with home-grown heritage, or seeking fresh foods grown close… Continue reading COVID-19 Presents Opportunity for Local Brand Growth

Facebook Retargeting – Getting More ‘Bites’ Through Facebook Advertising

Managing your own retargeting ads without a third-party app is available to any business through Facebook Ads Manager. By creating a Business Manager page and installing the Facebook pixel, you can set up, launch, and scale your own retargeting ads.   Ads Manager gives you access to every retargeting tool available to you on Facebook.… Continue reading Facebook Retargeting – Getting More ‘Bites’ Through Facebook Advertising

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