Micro Influencers vs Macro Influencers

We have previously talked about the benefits of engaging a blogger or social media influencers as part of your marketing plan. Here is a little recap of the importance of having influencers to help promote your brand- create awareness for your brand, improve brand advocacy, reach new audiences and increase sales. What is the difference… Continue reading Micro Influencers vs Macro Influencers

Tips for Email Marketing That Works

Does email marketing still work? A lot of business owners are doubting if customers even open their emails. Are the emails sent read or are they being marked as spam? Even worse, maybe the customers are unsubscribing instead. Don’t give up just yet! When done right, email marketing works and could generate more sales. 1.… Continue reading Tips for Email Marketing That Works

What are the creative social media trends of 2019?

As we’re marching into the final quarter of the year 2019, it is not a surprise that there are many “trends” circulating in the social media world. You might just shrug and scroll or tap next to these trends but what you don’t know is, these trends will help your brand stay relevant and ahead… Continue reading What are the creative social media trends of 2019?

Will Instagram Hiding Likes Affect Your Social Media Presence

Some of you with Instagram accounts may have noticed that the little thing under your post looks unnoticeably yet so obviously different. Instagram has rolled out an update where it hides your likes on your posts. This update is currently still in its testing phase, and only certain countries or accounts are affected by it.… Continue reading Will Instagram Hiding Likes Affect Your Social Media Presence

How to grow your Instagram followers the “organic way”

How to grow your Instagram followers the “organic way” Social media plays a great part in growing your brand digitally, especially if you are new and taking baby steps in promoting your brand. Of course almost every brand has a Facebook page, but what about an Instagram account? According to Instagram, 80% of accounts follow… Continue reading How to grow your Instagram followers the “organic way”

What is General Data Protection Regulation (GDPR) and how does it impact me?

GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. The export of personal data outside of the EU is protected in this regulation. The GDPR was approved by the EU Parliament on 14 April 2016 and has been enforced… Continue reading What is General Data Protection Regulation (GDPR) and how does it impact me?