Blog
How Does Google my Business Work?
Many businesses create a Google business listing (known officially as a Business Profile) in order to be more visible on Google. However, something these business owners might not realize is that creating a Business Profile does not give them management over it and...
How to Write Product Description That Sells
With so many e-commerce websites out there selling similar products at comparable prices, online marketing is now more competitive than ever. However, what differentiates a stellar website from a mediocre one could be your strategy in defining the tone of your product...
10 Surefire Ways to Make Your Website More Trustworthy
Trust is the foundation of any successful relationship. It's the same with your relationships with potential clients and customers. People must first trust you to deliver on your promises before they will buy your products or pay for your services. This is...
A guide to filtering out who can see what on your Facebook profile
We all have to admit, social media plays a big role in our lives when it comes to making an announcement, or sharing what you’ve been up to recently, or to show off to your friends where you’ve traveled to, or simply a place to rant and vent. However, there’s always...
Festive Promotion Ideas That Will Bring Profit
Many business owners may think that having a festive promotion or giving out discounts will reduce profits. This only happens if you're doing it wrong. Promotions and discounts held during the festive season are the most profitable to your business if you are doing it...
Search Results Comments: What are your thoughts?
When you scroll through Facebook, Instagram, Twitter, or any sort of social media platform, you tend to leave a comment on your friend's status or your cousin's cute photo of her pet bunny, or just reply to a comment of your favorite celebrity's Twitter update. What...
Google Core Algorithm Update
Google confirms a core algorithm update, the December 2020 Core Update, which rolled out on December 3. This is the third core algorithm update of the calendar year. A fair amount of time has passed since the last core update, compared to the average time between...
Micro Influencers vs Macro Influencers
We have previously talked about the benefits of engaging a blogger or social media influencers as part of your marketing plan. Here is a little recap of the importance of having influencers to help promote your brand- create awareness for your brand, improve brand...
Boost Your Holiday Sales – Implement the Gift Guide Strategy!
It's the end of the year and it's the holiday season. It's the time when store and business owners get busy with their year-end sale and trying to get the word out. It is a good move to get your business in the holiday sales earlier than expected. It's not too early...
How to get New Followers For A New Year in 2021
It's a new year, and your business deserves some loving and lots of likes, especially on its Instagram account. You may think that Instagram followers are not important and do not affect your business, this is where you're wrong. Instagram followers are not just your...
5 Ways Bloggers Can Help Your Business Grow
Starting a new brand is never easy especially if you're doing it alone with no help. The more connections you have the better you get to sell your product because they help spread the product through word of mouth. But what about driving traffic to your website? How...
Facebook Ad Formats
What is Facebook Ads & How to Use Them? Whenever you scroll on your Facebook timeline, you will definitely see an ad or two popping up in the middle of your scrolling. Often times you will see different types of Facebook Ads by various businesses and brands. What...
Tips on managing your social media presence
In this modern day era, almost everyone owns a social media account. People of all ages own at least one social media account, whether it is Facebook, Instagram, Snapchat, Twitter or so forth. A 9-year-old kid could even have more followers...
Drive Traffic and Conversions With Meta Description
What is a meta description? A meta description is a short summary made up of 160 characters that describe the content of a website. When you search for something on the search engine, the search results will show the list of websites that contain relevant searches to...
Your Digital Marketing Guideline for the F&B Industry (Part 2)
Now that you already know the elementaries on how to get your start marketing your F&B business digitally, let’s take a look at the nitty gritty part of digital marketing, namely strategic advertising. After boosting and promoting your Facebook and blog posts,...
New Update on Instagram: Reels, Shop and Guide Features
Instagram is constantly reinventing itself over the past few years. If you haven’t yet noticed, the app has added a few more features this November, with more probably rolling in towards the beginning of next year. New Reels and Shop tabs replacing camera and...
Your Digital Marketing Guideline for the F&B Industry (Part 1)
When it comes to digital marketing, the food and beverage (F&B) industry is one of the best industries to be marketed digitally -- thanks to its nature of having to be visually appealing in order to attract customers. All you need are beautiful photos with great...
Marketing Tips for F&B Businesses
The world of marketing has grown leaps and bounds today from where it was just a decade ago. Thanks to the birth of social media, marketing has become easier than ever -- and with the existence of digital marketing as the great equalizer, every business now has a...
Get Your First Sale of Your Online Store
Last week we discussed driving traffic to your online store and the steps you can take to measure some noticeable results. Sure enough, it's the first step of success if you drive tons of traffic to your online store, but what about having actual sales? We are all...
How important are title tags and meta description? Get started on writing them now.
If title tag and meta description sound very foreign to you and you have no clue what it is, we are here to enlighten you and get you digitally smarter. To begin, open your web browser and just search for anything you can think of and look at the results page. You...
How to grow instagram followers
How to grow your Instagram followers the “organic way” Social media plays a great part in growing your brand digitally, especially if you are new and taking baby steps in promoting your brand. Of course, almost every brand has a Facebook page, but what about an...
How to drive traffic to your online store
How to drive traffic to your online store? After all your hard work of planning and putting everything together, you finally have your e-commerce online store ready to launch. You can't wait to launch your online store for the public to start buying your...
How to get returning customers
Remember when we shared tips on getting your first sale on your online store? Getting the first sale was hard but you might not notice this but getting your customer to repeat their purchase could be even harder. But you should not have to worry because Weave Asia is...
How You Should Not Be Spending On Google Ads
If you have started doing digital marketing to get more sales for your online store or service, congratulations, and good job investing in the future world of marketing! However, you might notice that these online marketing strategies sure drive lots of traffic to...
Increase the average sales of your E-Commerce
Last week we shared some tips on getting your first sale after launching your online store. Congratulations on getting your online store known and getting sales! It's a good feeling to see your products consistently getting sales but after a few months, it seems like...
Is your website secure?
When you’re on the internet browsing some websites, you probably noticed the links are sometimes http or https. What is the difference you may wonder. The “s” on the https actually stands for “Secure Sockets Layer” that encrypts all the data between your web browser...
Tips for Email Marketing That Works
Does email marketing still work? A lot of business owners are doubting if customers even open their emails. Are the emails sent read or are they being marked as spam? Even worse, maybe the customers are unsubscribing instead. Don't give up just yet! When done right,...
Planning & Researching Topics for Your Blog’s Content
Your website’s blog serves more than a column for you to express your thoughts and ideas — it also serves to register the online footprints of your target audience, as well as helps up your website’s searchability factor when it comes to SEO. Let’s get straight into the complete workflow for compiling a content plan for your business blog, using a strategic and data-led approach
How to build and earn customer trust
What are the things you do before you decide to purchase a product from a new brand? The usual and most common thing to do is to read on the reviews from the past customers about the brand, the quality of the product, customer satisfaction, and most importantly if it...
Attracting Paid Traffic That Converts in 6 Steps
With SEO and content marketing being a ‘long game’ that rarely generate results overnight, driving traffic to your website can be a challenge. This article will explain how paid web traffic works, and how you can make it effective for your business with a comprehensive approach.
The Importance of having a website
When you are searching for something on the internet, you usually hope there'll be an official website for you to look for more information about. A website is a platform where your brand lands the first impression on your potential customers. It's shocking that a...
Six ways to reach your brand’s target audience
Before you even start your business, there are a few things you’d list down a couple of important things to focus on. These are the things that will help your business grow and get your brand out there to the people and potential customers.
Best SEO Practices to Boost Your Searchability
There are several strategies and techniques you can follow to rank higher on Google, but if you don’t get the basics right, your chances of ranking on page 1 of Google are minimal.
Drive more e-commerce sales with discounts
There is always a few times in a year when it’s the festive season where everyone is ready to shop. It is also the time when business owners contemplate whether or not to offer discounts for their online store. You may think that offering discounts may do damage to your sales and profit, that could be true given you are doing it too carelessly.
Ecommerce tricks to drive sales to your website
Your website is where you take the opportunity to introduce customers your products and the story behind your brand. Your online store is where you promote your products and services to your potential customers. The most important page that will generate income and sales to your company is the product page.
What You’re Doing Wrong With Facebook Advertising
The first thing to do after setting up your business is to set up a Facebook Page for it. A Facebook page is essential as it is a platform for you to connect with your audience as well as posting content updates for your followers to see.
Why do you need to invest in Digital Advertising?
Are you starting up a new business? Or maybe you own one at the moment? Do you intend to take your business to the next level of success? Of course, you do! To get your business to succeed, you will need to start with a strong marketing strategy.
Purpose of a good website
It’s never a bad idea to have a website for your business. A website is one of the most important elements of digital marketing at the moment. Owning a website gives your business online credibility…
Marketing Post COVID-19 – What’s the Next Step for Your Marketing Strategy
COVID-19 has impacted the economy unprecedentedly. In the wake of economic turbulence from the impact of this viral pandemic, marketers are anticipating lower budget and higher goals for businesses.
Your Guide to e-commerce SEO for 2020
If you run an e-commerce site, you will be aware that having a ranking at the top of search engines is a high priority.
Your Ultimate Guide to SEO Copywriting
If you are a copywriter, first and foremost, give yourself a pat on the back for braving the challenges of writing quality copies!
Important SEO Tips for Your Shopify E-commerce Platform
If you are going into online selling, you would know that Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses
Learn More About Google’s Latest Search Guidelines – What do They Mean?
It’s probably no secret how everyone is after one of Google’s greatest secrets – its page ranking algorithms, and how the algorithm gets updated as time goes along. While the precise programming logic is something one might not be able to actually determine in this...
How to Get Your Site on Top and Boost Online Traffic
Before the year 2020 could even properly begin, a global pandemic had managed to unprecedentedly bring businesses, services, and even air travel all over the world to a screeching halt. Lockdowns and movement control orders in many countries have inadvertently made...
Weave Asia is Shortlisted for the 13th Annual Agency of the Year Awards
SINGAPORE -- The shortlist is finally out for the 13th annual Agency of the Year Awards in Singapore -- and Weave Asia has made it on the shortlist of, not one, but two award categories, namely the Mobile Marketing Agency of the Year and the Search Marketing Agency of...
How to Build Trust with Your Online Audience
Trust is the foundation of every successful organization -- in terms of having a successful business online this, too, is no exception. With the many options served to shoppers today, customer loyalty is harder to attain. If you’re just starting, how does trust...
Shifting Landscapes – How to Move Your Business Online?
The recent COVID-19 pandemic has changed what a normal life looks like. Because of the vast shift that we all have to adapt to, all traditional businesses are especially affected, specifically through the practice of social distancing that discourages customers from...
Shake Shack’s Success Story – What’s in a Brand?
Once upon a time, Shake Shack was one of the many one-off boutique stands that set shop in New york’s Madison Square Park. Today, having recently gone public in an IPO that ballooned to a whopping $1.6 billion, the once-humble shack has grown to become a multinational...
Link Building Resources to Improve Your Search Rankings Part 1
Which would you pick if you were given the option of having more organic traffic or better rankings? Most of us would prefer to have both, thus this is a trick question. This is because we understand how important both search engine metrics are to our businesses. As...
Link Building Resources to Improve Your Search Rankings Part 2
Now that you have some ideas on how to increase your search rankings by backlinking, here’s part 2 of how to improve your Google rankings via link-building: 6. Reclaim Your Links Connect reclamation is the most straightforward technique to get editorial links...