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With so many e-commerce websites out there selling similar products at comparable prices, online marketing is now more competitive than ever. However, what differentiates a stellar website from a mediocre one could be your strategy in defining the tone of your product...

  Trust is the foundation of any successful relationship. It's the same with your relationships with potential clients and customers. People must first trust you to deliver on your promises before they will buy your products or pay for your services. This is...

We all have to admit, social media plays a big role in our lives when it comes to making an announcement, or sharing what you’ve been up to recently, or to show off to your friends where you’ve traveled to, or simply a place to rant and vent.  However, there’s always...

Many business owners may think that having a festive promotion or giving out discounts will reduce profits. This only happens if you're doing it wrong. Promotions and discounts held during the festive season are the most profitable to your business if you are doing it...

Google confirms a core algorithm update, the December 2020 Core Update, which rolled out on December 3. This is the third core algorithm update of the calendar year. A fair amount of time has passed since the last core update, compared to the average time between...

It's a new year, and your business deserves some loving and lots of likes, especially on its Instagram account. You may think that Instagram followers are not important and do not affect your business, this is where you're wrong. Instagram followers are not just your...

Starting a new brand is never easy especially if you're doing it alone with no help. The more connections you have the better you get to sell your product because they help spread the product through word of mouth. But what about driving traffic to your website? How...

What is Facebook Ads & How to Use Them? Whenever you scroll on your Facebook timeline, you will definitely see an ad or two popping up in the middle of your scrolling. Often times you will see different types of Facebook Ads by various businesses and brands. What...

Remember when we shared tips on getting your first sale on your online store? Getting the first sale was hard but you might not notice this but getting your customer to repeat their purchase could be even harder. But you should not have to worry because Weave Asia is...

Last week we shared some tips on getting your first sale after launching your online store. Congratulations on getting your online store known and getting sales! It's a good feeling to see your products consistently getting sales but after a few months, it seems like...

When you’re on the internet browsing some websites, you probably noticed the links are sometimes http or https. What is the difference you may wonder. The “s” on the https actually stands for “Secure Sockets Layer” that encrypts all the data between your web browser...

With SEO and content marketing being a ‘long game’ that rarely generate results overnight, driving traffic to your website can be a challenge. This article will explain how paid web traffic works, and how you can make it effective for your business with a comprehensive approach.

When you are searching for something on the internet, you usually hope there'll be an official website for you to look for more information about. A website is a platform where your brand lands the first impression on your potential customers.  It's shocking that a...

Before you even start your business, there are a few things you’d list down a couple of important things to focus on. These are the things that will help your business grow and get your brand out there to the people and potential customers.

There is always a few times in a year when it’s the festive season where everyone is ready to shop. It is also the time when business owners contemplate whether or not to offer discounts for their online store. You may think that offering discounts may do damage to your sales and profit, that could be true given you are doing it too carelessly.

Your website is where you take the opportunity to introduce customers your products and the story behind your brand. Your online store is where you promote your products and services to your potential customers. The most important page that will generate income and sales to your company is the product page.

COVID-19 has impacted the economy unprecedentedly. In the wake of economic turbulence from the impact of this viral pandemic, marketers are anticipating lower budget and higher goals for businesses.

It’s probably no secret how everyone is after one of Google’s greatest secrets – its page ranking algorithms, and how the algorithm gets updated as time goes along. While the precise programming logic is something one might not be able to actually determine in this...

Before the year 2020 could even properly begin, a global pandemic had managed to unprecedentedly bring businesses, services, and even air travel all over the world to a screeching halt. Lockdowns and movement control orders in many countries have inadvertently made...

The recent COVID-19 pandemic has changed what a normal life looks like. Because of the vast shift that we all have to adapt to, all traditional businesses are especially affected, specifically through the practice of social distancing that discourages customers from...

Once upon a time, Shake Shack was one of the many one-off boutique stands that set shop in New york’s Madison Square Park. Today, having recently gone public in an IPO that ballooned to a whopping $1.6 billion, the once-humble shack has grown to become a multinational...

Which would you pick if you were given the option of having more organic traffic or better rankings? Most of us would prefer to have both, thus this is a trick question. This is because we understand how important both search engine metrics are to our businesses. As...

Now that you have some ideas on how to increase your search rankings by backlinking, here’s part 2 of how to improve your Google rankings via link-building:   6. Reclaim Your Links Connect reclamation is the most straightforward technique to get editorial links...