You cannot afford to ignore SEO if you operate a website. If you want your business to be seen and be more competitive, you must immediately begin utilising sophisticated SEO strategies. A well-optimised website will attract more visitors, increase conversions, and generate more income.
As of May 2022, it is said that more than 90 per cent of all web traffic originates from Google’s search engine. Whilst other SERPs do exist, their significance is negligible in comparison. Therefore, it makes sense to optimise your website based on Google’s SEO preferences, as Google is most likely where your website visitors via search will come from.
Setting up your website for fundamental SEO optimisation is fairly easy. A plugin like Yoast is simple to install and activate if you manage a self-hosted WordPress website. You are almost there if you conduct your SEO study and input your keywords and metadata where they belong. However, using SEO plugins and other fundamental SEO-recommended practices cannot advance your website. It will take more sophisticated SEO strategies if you want to step up your game.
We will review eight SEO methods and tips in this article to significantly improve your website. To do this, your goal should be to improve your website’s traffic by increasing SERPs.
THE BEST ADVANCED SEO TECHNIQUES FOR YOUR WEBSITE
There are several methods to get started if you want to enhance your knowledge of SEO optimisation. Let us look at some of the top cutting-edge SEO strategies:
1. Conduct an SEO audit for your website
One of the most crucial advanced SEO tactics you can use is assessing your website’s SEO performance. You will get a ton of valuable information regarding the performance of your website by doing this. Take a quick inventory of all the elements that make up your SEO jigsaw first.
Determine the components you already have in place and the actions you still need to take to put your website on the proper path. Is your off-page SEO effective, for instance? How is your on-page SEO going?
The next step is to begin the audit. A thorough analysis of your website’s optimisation will be provided through an SEO audit. Your audit will help you identify issues with, among other things, how Google may or may not be indexing your website.
In addition to any SEO audits you perform on your own, there are several excellent free SEO tools you can employ, and there are some excellent SEO plugins for WordPress that can help remedy any issues these auditing tools identify.
2. Examine all your links (internal links, backlinks, permalinks and broken links)
Although we sometimes equate the term “SEO” with “keywords”, SEO links can also impact your position in the SERPs. Examine all of your links, including permalinks and backlinks, in detail. Make sure your website’s links are functional and that the backlinks are of a high calibre. When reviewing links, make sure to cover the following ground (guidelines included!)
- Improve your backlinks to improve your SEO
- Examine your internal connection plan, and if you have not already, start adding more
- Create SEO-friendly permalinks
- Create a solid link-building plan
- Use a redirect plugin to fix 404 problems and broken links on your website
- Consider the benefits and drawbacks of utilising a link-building service to expand your website
3. Pay attention to the image alt text
Your image’s alt text should contain your SEO keywords. This is a crucial step in content optimisation for search engines. Users are prompted to add alt text by plugins like Yoast SEO to raise their overall SEO ranking. Alt text is just metadata that may help your site perform better in the SERPs.
Here’s how to include alt text in a WordPress image:
- Upload your picture to the Media Library for upload
- Click the picture
- On the right side of the screen, a menu will appear. You will notice an Alt Text box
- If you can, add an image description that explains the image’s purpose and incorporates your SEO key term
4. Add long-tail keywords
If you are not currently using long-tail keywords, now is the time to do so because they are the long game of sophisticated SEO strategies. Backlinko estimates that 91.8 per cent of search engine inquiries use long-tail keywords.
Although each of these keywords might not result in a high search ranking, the combined effect is intended to have a longer-term, broader impact. To increase your authority in the SERPs, you should focus on researching and including long-tail keywords in your blog posts.
5. Add schema markup to your website
Your website’s SERP ranks could be improved by adding schema markup. This could seem a little overwhelming if you have never worked with coding before. Several schema plugins are available that can assist you.
6. Optimise for page loading speed
Google appreciates websites with quicker page loads. Now might be a good time to start looking into your website’s loading speed if you have not already. To get you started, Google also provides a free PageSpeed Insights tool. You can then discover fundamental online essentials and how they impact your website. Do not ignore it; increasing page speed will eventually improve your SEO.
Finding a plugin to assist you in optimising and speeding up your database will also allow you to advance your optimisation efforts even further. WordPress plugins and themes, however, are limited in their ability to increase site speed. Finding the appropriate hosting company is sometimes the simplest approach to improving site speed and SEO.
7. Stop keyword cannibalisation
Do you employ keyword exploitation? If so, you should quit right now. The practice of employing the same focus term to optimise many pieces of content is known as keyword cannibalisation. Your website will compete with itself for Google rankings, which is the key lesson to be learned from this.
Instead of repeatedly repeating the same keyword to try to rank, try to make your existing content better. Alternatively, you might choose a different wording related to that term and try to rank for it.
8. Ensure that your website is mobile friendly
Nowadays, a website that responds to mobile devices is essential. Mobile optimisation may not immediately come to mind as an advanced SEO approach, but it is. Google prioritises mobile-optimised websites for indexing when consumers search on mobile devices.
This suggests that information that is optimised for mobile devices will appear higher in search engine result pages (SERPs). Therefore, getting your site mobile-ready is essential since 63 per cent of all internet searches will be conducted on mobile devices.
There are several ways to give your website a better chance of ranking higher in the SERPs when it comes to sophisticated SEO techniques. Before you begin, take some time to determine which actions are best for you. Building a brand and getting a website to rank on Google involves a lot of trial and error, but the more persistent you are, the more likely you are to succeed. Should you need professional help with your website SEO strategies, please don’t hesitate to get in touch with us!